The Detroit-area tech outfit has expanded its portfolio of captioning and translation products by acquiring two offerings from Vox Frontera. It’s a move designed to bring Spanish-language translation opportunities to the ever-growing U.S. Hispanic market.
The truth is that business owners don’t really care about your station ratings, upcoming initiatives or even
your digital offerings. Leading with all the tools in your toolbox is like a giving a medical prescription without a diagnosis.
CTV lends itself to delivering more relevant ads increasing consumers' knowledge about certain health conditions. It serves as a stronger impetus for patients to consult with doctors about what they're experiencing.