Industry News

Feature Commentary: TVB Again Criticizes ‘Misleading’ Aspects of Nielsen’s Gauge Report

Nielsen published the May edition of the report. TVB is again highlighting that by not delineating ad-supported from non-ad-supported viewing, Nielsen’s analysis continues to misguide media buyers and advertisers.” TVB said it is doubling down on its request for the Gauge Report to answer this essential question for marketers: Where do consumers see advertisers’ commercials?

The NBA and network executives finalized contracts that will make NBC and Amazon Prime Video new partners, while maintaining ABC/ESPN as the home of the NBA Finals, under agreements that will extend for 11 seasons and be worth $76 billion.
Scott Shirley, vice president of marketing operations for Nissan U.S., will retire at the end of the year. Jeff Pope, division vice president of dealer network development, customer resources and training for Nissan and Infiniti’s U.S. and Canada operations, will replace Shirley.
Nielsen has named Akil Parekh as the Chief Solutions Officer for Digital Product, a new role within the company.
Blockgraph, a TV identity resolution company, is trying to improve TV ad measurement – and, in turn, targeting – for pharma, while also adhering to regulations and without making consumers feel uncomfortable.

Events Calendar

Exclusive: BIA’s Updated 2024 Local Advertising Forecast

Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Nicole Ovadia, Vice President of Forecasting & Analysis, BIA Advisory ServicesRick Ducey, Managing Director, BIA Advisory Services As we dive into the second part of […]

TVB Virtual Forward Sales Conference 2024

All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. Save the date and look forward to more details soon. The Virtual Forward Sales Conference brings […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]