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Industry News

“For the consumer, one of the largest impacts that [NextGen TV] will have is that it finally addresses the idea of broadcast and broadband convergence,” said NAB’s Skip Pizzi.
The pace at which people are abandoning traditional pay-TV packages accelerated by more than 70% last year.
The debate on MSNBC and NBC News, comfortably beat the previous record of 15.7 million viewers who tuned in for the CNN debate from the 2016 election cycle between Bernie Sanders and Hillary Clinton.
According to iSpot.tv, video streaming services are on pace to nearly double total advertising media value to $2.3 billion in 2020.
The agreement sees 27 CBS-owned stations in 17 major U.S. markets continuing their use of Comscore local ratings currency.
Based on data across billions of OTT impressions, CHEQ estimates that advertising fraud levels are at 17%.
ABC relaunched its multicast network formerly known as Live Well as Localish, taking advantage of digital-first content its owned stations have been producing at the local level.
American Bridge is launching a $10M anti-Trump campaign after research showed Democrats gained 3 points of support with voters in markets where the Democratic super PAC ran TV ads.
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TVB Features

Nielsen’s Q3 ’19 Total Audience Report shows that TV dominates time spent with video sources. Our featured market this week is Lexington, KY.

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

“Bloomberg has upended established election norms in just three short months. He is spending more than any other candidate and is also spending differently than any candidate before him.”—Kyle Roberts, President & CEO Advertising Analytics

A New Era in Broadcast TV: 2020 Media Trends to Set the Stage for ATSC 3.0

“In 2020 local broadcasters will continue to make the shifts necessary to create a more level playing field, from moving towards impressions as the common currency for buying and selling advertising, to streamlining invoicing and payment processing, all while embracing automation in buying and selling processes.” —Eric Mathewson, CEO, WideOrbit

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

 

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