Industry News

Sinclair, Nexstar and Scripps began broadcasting using the new ATSC 3.0 Nextgen TV format at their stations in Las Vegas.
Political TV spending in 2020 was always projected to hit all-time highs. EMarketer predicted $4.55 billion would be spent this cycle, representing an 82% increase over 2016. TV is also the marketing channel of choice for political advertisers, soaking up 66% of their total ad budget.
According to a new estimate from Michael Nathanson of Moffett Nathanson Research, TV advertising is expected to be down 11.9% to $67.3 billion this year.
Emily Barr, president and CEO of Graham Media Group, is holding the line against layoffs, furloughs or salary cuts. She says being communicative and honest with employees has been the most essential part of managing through an unprecedented crisis.
April, the first full month of COVID-19 disruption, witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV advertising revenues, Television News Daily reports.
Graham Media Group President and CEO Emily Barr credits local GMs, news directors and sales leaders with spinning up creative and inspiring efforts to pull their markets through the crisis.
“Advertisers also are learning to adapt in some positive ways,” Sean Muller, founder and CEO of ad tracking firm iSpot said. “Maybe we can be more nimble on TV and maybe we can optimize TV more rapidly and that can have really good results.”

TVB Features

Advertising Analytics has raised their political advertising forecast 12%, from $6.0 billion to $6.7 billion. They cite numerous reasons, including higher-than-expected primary spending, lack of face-to-face campaigning, and higher fund-raising by the candidates. Our featured market this week is Huntsville-Decatur (Florence), AL.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.

TVB's latest news in 60 seconds. This week's topic, States Open for Business with Hadassa Gerber, EVP, Chief Research Officer, TVB.

Don’t Bet Against Local TV Advertising

“Whether it is E.W. Scripps’ Rebound campaign, ABC’s Localish initiative or any of a dozen “buy local” efforts on the air across the country, stations answer the bell as they always do. Research shows local television remains the most relevant and valuable media presence in communities large and small across the country, more than print, radio, cable or social media.”—John Altenbern, president, CJ&N, media research and consulting firm

TVB commissioned Dynata to conduct a study during this unprecedented time to determine the pandemic’s impact on people’s attitudes about and consumption of media.

TVB analyzed TV viewership of March and April 2020, comparing them to the same time in 2019. Among key demos and dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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