A Hill-HarrisX poll shows good news for TV among registered voters, and an Xandr report shows good news for TV’s ad engagement. Our featured market this week is Mobile-Pensacola (Ft. Walton Beach), AL-FL.
ANA: New Impressions for Local TV Are Key to Succeeding in a Multiplatform Universe
“In a multiplatform universe, there is a growing need for a common denominator. Used by most platforms, that common denominator is impressions. This is the major impetus for the local TV industry's move: take the friction out of combining local TV with other platforms.”
—Hadassa Gerber, EVP, Chief Research Officer, TVB
“The ad-driven model used by most social media platforms has created an environment where high-quality news is being drowned out by algorithms that promote divisive, click-driven content…”—Reporters Without Borders
Thought Leadership Q&A
What's driving ad revenue growth for TV in 2020?
Nielsen Total Audience Report Q2 2019
Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Get connected to jobs in the local broadcast TV industry.