With Election Day looming, TV stations in America are in demand like never before. Steve Lanzano has been prepping for eons, gearing up partner stations to make the most of the largesse. While stations battle a broadening array of streaming options for viewers’ attention, Lanzano likes where he sits. “I’m still very positive about local broadcast.”
A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB […]
The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]
The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]
The Live Forward Executive Summit brings 150 broadcast, agency, and advertising senior executives together to address key industry issues, including: measurement, ad categories, media tech and consumer trends. This event […]
