Nielsen’s Q3 ’19 Total Audience Report shows that TV dominates time spent with video sources. Our featured market this week is Lexington, KY.
Nielsen Total Audience Report Q3 2019
Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
“Bloomberg has upended established election norms in just three short months. He is spending more than any other candidate and is also spending differently than any candidate before him.”—Kyle Roberts, President & CEO Advertising Analytics
A New Era in Broadcast TV: 2020 Media Trends to Set the Stage for ATSC 3.0
“In 2020 local broadcasters will continue to make the shifts necessary to create a more level playing field, from moving towards impressions as the common currency for buying and selling advertising, to streamlining invoicing and payment processing, all while embracing automation in buying and selling processes.”
—Eric Mathewson, CEO, WideOrbit
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.