Industry News

Feature Commentary: Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage

Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.

eMarketer reports that Nielsen will be the primary currency this upfront season. For all its faults, Nielsen’s legacy panel-based currency is entrenched. It’s the only one of the three options Nielsen will offer that’s currently accredited by the Media Rating Council (MRC).
Local television station owners including Gray Television, Sinclair Broadcast Group, Hearst Television, Tegna and the E.W. Scripps Co. have invested in the ATSC 3.0 Framework Authority, whose Run3TV platform can provide detailed data about over-the-air broadcast viewership.
Despite the gloom and doom about linear television, advertisers still aren’t ready to shift a lot of ad dollars to streaming. The iSpot survey found that 27% of advertisers plan to spend either a bit more or much more during this year’s upfront, compared to last year. 
The women's NCAA College Basketball Championship topped a new record with 18.7 million viewers in early Nielsen TV-measured viewing -- the highest ever for a women's U.S. basketball game and best ever for a college or pro, men's or women's basketball game since 2019.

Events Calendar

AAPC Pollies 2024

Politics is a relationship business. Pollies ‘24 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of […]

NEXT Women SkillUp: Harnessing Our Emotions

Speaker: Emma Miele, MA, PCC; Founder & Coach, The Breathing Room Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Join NEXT Women for a new skill building session on harnessing emotions […]

ANA/SeeHer Gender Equality Conference

Prepare your brand for future success where gender equality isn’t a nice to have, it’s a cultural requirement. Plus, we’ll amplify the work of SeeHer media members timed for the […]