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Industry News

With more time spent at home, 40% of Americans saying they're spending more time watching live TV and 37% saying they're spending more time watching on-demand. 64% of 18-34 watch traditional TV, which increases steadily with age to 89% among 65+.
Automakers spending on TV is trending upward based on November figures. Collectively, the brands spent an estimated $550.9 million according to iSpot.tv (+4.4% year over year).
TV station groups have good reasons to predict a better future. ATSC 3.0 will allow broadcasters to provide a variety of new features, political ad spend is expected to reach another $180 million to $210 million, and retransmission fees is a stable and predictable revenue stream.
Allen Media’s recently-acquired MGM OTA broadcast TV network Light TV will officially transition to TheGrio.TV TV network. TheGrio.TV will feature African American-focused content reaching more than 100 million U.S. households.
Matt Helf, brand resource manager at Hearst’s HTV Design in Orlando, has been promoted to operation’s director.
In its U.S. Local Advertising Forecast 2021, BIA estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021. Both local TV and local radio will maintain their position in the top 5 media for 2021.
According to the Hankook Tire Gauge Index, 76% of people who plan to travel this holiday season will drive. This represents an opportunity for dealers to not only sell tires but also make the roads a safer place.
ATSC 3.0 quietly achieved a significant milestone in South Korea with over-the-air transmission of 8K television. A trial made use of multiple-input and multiple-output technology, an option available in the 3.0 standard, to deliver a data rate that’s more than sufficient to support 8K.
Omnichannel advertising platform Mediaocean has added TV reach extension capabilities to its Scope product, allowing advertisers to reach de-duplicated audiences across multiple channels, including linear TV, connected TV and social media.
The new capabilities will begin to transform the way that NBCU clients buy linear TV advertising from the company, making the end-to-end process simpler and laying the foundation for digital ad insertion and full linear/digital unification.
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Major updates this week can be found in: : Arkansas, California, Colorado, Connecticut, Delaware, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Maine, Maryland, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Oklahoma, Oregon, Rhode Island, Washington, DC.

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TVB ALT FORWARD: Key Client Success With OTA Television

The importance of locality is just huge. In many cases our dealers are on a first-name basis in the community and the use of local TV to tell the dealer story is just so incredibly important. Opportunities to hear how to leverage local stations are just as important.”—Matt VanDyke, Director of U.S. Marketing, Ford

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

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An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

 

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