Industry News

56% of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the TV industry to get the user experience right.
People now and into the future will continue to leave the house and shop in physical retail. In fact, over 75–80% of purchases made today are still through physical retail channels.
NBCU, Fox, Turner and Viacom announced a multi-year, co-development partnership focused on new platforms for automated buying, advanced formats and cross-platform measurement and currency.
WRAL, the flagship station of Capitol Broadcasting, was one of the first local TV news stations in the country to develop an OTT app.
Newsy, which streams a 24-hour network for breaking news and nonfiction original series, has pivoted away from its desktop and mobile products to focus on over-the-top environments.
A Nielsen Watch study shows audiences are more likely to tune-in to linear TV after being exposed to Twitter media.
Nielsen has been tracking OOH viewership with its Portable People Meters and, according to the measurement service, preliminary data shows that it will boost the 18-49 demo ratings of stations in the top 25 markets by 14%.
CBS said it formed a new unit called CBS Eye Max that will focus on cross-platform innovation and integrations—headed by Linda Rene, who is expanding her role as executive VP.
OTT access revenue topped $11.9 billion in 2017, a 41% increase over the prior year and is expected to maintain that momentum for the foreseeable future, according to a Convergence Research Group study.

TVB Features

The 53rd Annual Academy of Country Music Awards was held on CBS this past Sunday. Nationally, the telecast delivered a 7.0 hh rating, with a 15.5 in Nashville. Our featured market this week is El Paso, TX (Las Cruces, NM).
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
“We are told local TV news programming will have a big future — on traditional linear TV or perhaps more on digital media platforms — because of the value of live TV. Immediacy can be everything to news TV consumers, specifically trust in an age of ‘fake news.”—Wayne Friedman, Editor, MediaPost

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The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.

It's Time For Ad Buyers To Boycott Facebook

“In the midst of the enormous Facebook scandal, your customers are angrier than ever, especially at Facebook ... So what’s the answer? It’s simple: Boycott Facebook! Not just personally, but as a CMO, as a media planner and buyer.” —Matt Smith, Founder-CEO SmithGifford

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