Industry News

With CTV booming and marketing’s general celebration of all things digital, broadcast TV media sellers need to stand out more in order to gain an edge. How can publishers strengthen the case for broadcast TV’s multiple platforms in media mixes?
Work with Advocacy, Business Development and Website teams to develop media sales training programs, website and conference content.
With the measurement landscape changing, CMOs and senior marketing executives cite measurement as the single greatest challenge facing their programs today.
One big change puts ad sales president Mark Marshall in charge of converged teams responsible for selling the company’s linear, digital and streaming inventory. He’ll also oversee a new unit looking to sell ads to small and mid-sized businesses.
As part of the announcement, NBCU also says it will be tripling investments when it comes to data, measurement, and ad technology products.
In a major programming addition, Sling TV will now carry ABC owned stations in eight major cities, including New York, Los Angeles, Chicago, Philadelphia and San Francisco.

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