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Industry News

Hank Price: “Every local general manager and news director is well aware of their need to constantly build and maintain viewer trust. Trust is not optional. To lose it is to go out of business.”
Automating make-goods in time for next year’s elections could be huge for local TV stations. “The make-good process is a nightmare during political years for our team and requires a ton of man-hours. If we get that solved from an automated standpoint, that’s huge for us,” said Kathy Doyle, EVP of local investment at IPG’s Magna Global.
According to the new Holiday Shopping Intentions Survey from the International Council of Shopping Centers, holiday spending in 2019 will increase 4.9% from the previous year for a total of $832.3 billion.
Consumer video streaming spending in the U.S. is forecast to continue its strong pace of growth -- 24% to $22 billion next year, according to the Consumer Technology Association.
Hearst Television, with a presence in 26 TV markets reaching into 39 states, will for the first time extend its tv and digital news coverage of election discourse to every state for the 2020 campaign season.
The principal myth debunked is that everyone is cutting the cord and moving away from cable for other video substitutes and subscriptions, yet the VAB says the reality is the vast majority of U.S. households have a MVPD subscription and it’s still by far the leading video distribution access point for consumers.
The U.S. ad market is now the source of nearly half of global ad-spend growth, contributing 48% of new ad dollars this year and 46 percent between 2018 and 2021.
Using Spot TV, P&G's Vicks at No. 6 — up from No. 96 and Febreze is No. 3 among all brands for the week ending Oct. 6.
Scripps developed a new ad sales tool designed to bridge the gap between marketers and OTT audiences.
In another indication of changing viewing habits, shows are capturing viewers up to five weeks after they air.
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“Television ratings were established to measure a percentage of audience in a television ecosystem. Because our audiences are now being reached on multiple platforms, that rating method is just too narrow.”— Jordan Wertlieb, President, Hearst TV

How will impressions-based selling affect local TV?

Why You Think Your Devices Are Listening to You

“Every other device in your world, including Alexa and Google Assistant after you say the wake words, takes whatever behaviors you exhibit and whatever data that can be gathered about you and uses it to make predictions about your behaviors.” —Shelly Palmer, The Palmer Group

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

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