Our analysis of Nielsen data for the week of 3/16/20 showed live viewing in the 25 LPM markets up year-to-year in the local early evening news 135% with adults 25-54 and 238% with adults 18-34. Our featured market this week is Omaha, NE.
Broadcast TV Viewership During Coronavirus
TVB analyzed TV viewership for the first 3 weeks of March 2020, comparing them to the same time in 2019. Among key demos and dayparts, there has been a strong increase in broadcast TV viewing.
TVB News Minute
TVB's latest news in 60 seconds. This week's topic, Critical Resources for Members with Steve Lanzano
President & CEO, TVB.
How to keep coronavirus from spreading around your station
“Review your emergency protocol plans and update and expand as necessary for any possible scenario.”—Michael P. Hill, Founder & publisher, NewscastStudio
Nielsen Total Audience Report Q3 2019
Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Critical resources for agencies and advertisers during the coronavirus outbreak are available here. Critical resources for TVB members are available here.