Industry News

In its U.S. Local Advertising Forecast 2021, BIA estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021. Both local TV and local radio will maintain their position in the top 5 media for 2021.
According to the Hankook Tire Gauge Index, 76% of people who plan to travel this holiday season will drive. This represents an opportunity for dealers to not only sell tires but also make the roads a safer place.
ATSC 3.0 quietly achieved a significant milestone in South Korea with over-the-air transmission of 8K television. A trial made use of multiple-input and multiple-output technology, an option available in the 3.0 standard, to deliver a data rate that’s more than sufficient to support 8K.
Omnichannel advertising platform Mediaocean has added TV reach extension capabilities to its Scope product, allowing advertisers to reach de-duplicated audiences across multiple channels, including linear TV, connected TV and social media.
The new capabilities will begin to transform the way that NBCU clients buy linear TV advertising from the company, making the end-to-end process simpler and laying the foundation for digital ad insertion and full linear/digital unification.
U.S. light-vehicle sales in November of about 1 million cars and trucks are down less than 1% vs. the same month a year ago, according to the daily selling rate for retail auto sales.
Madison Avenue's consensus outlook improved significantly for this year and next with Tuesday's release of GroupM's year-end forecast. This year’s outlook stands at a decline of 2.9%. For 2021, the consensus now stands at +4.1%.
WMOR, WFTS, WFLA, WTSP and WTVT, stations in Tampa-St. Petersburg, Florida, launched ATSC 3.0.
In the four weeks since Election Day, the two Georgia Senate face-offs have already bought more than $280 million worth of TV commercials, according to Advertising Analytics. Total ad spending could reach half a billion dollars, AdImpact says.
According to Adobe Analytics, U.S. consumers spent a record $10.8 billion online by the end of Cyber Monday. Based on online shopping behaviors over the holiday weekend, Adobe is now predicting U.S. online holiday sales will total $184 billion, up 30% from 2019, but down slightly from Adobe’s original forecast of $189 billion.

TVB Features

The Chiefs in Kansas City delivered a 50.4 live+1 hhld rating in week 11, and a 49.9 in week 12. Our featured market this week is Houston, TX.

TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Major updates this week can be found in: : Arkansas, California, Colorado, Connecticut, Delaware, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Maine, Maryland, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Oklahoma, Oregon, Rhode Island, Washington, DC.

TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.

TVB ALT FORWARD: Key Client Success With OTA Television

The importance of locality is just huge. In many cases our dealers are on a first-name basis in the community and the use of local TV to tell the dealer story is just so incredibly important. Opportunities to hear how to leverage local stations are just as important.”—Matt VanDyke, Director of U.S. Marketing, Ford

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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