The Coalition for Innovative Media Measurement (CIMM) and Television Bureau of Advertising (TVB) has issued new guidelines for local TV aimed to achieve reliable, stable and accurate post analysis where the projected rating – the buyer and seller’s agreed upon audience prior to the ad running – is compared with the measured rating after the ad runs. The Post Analysis Guidelines is the first of three co-funded projects co-developed by CIMM and the TVB, to support the local marketplace.
A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.
All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. The Virtual Forward Sales Conference brings together broadcasters and agency/advertiser executive decision makers as well as […]
A disrupted media ecosystem and an unfavorable regulatory environment have upped the ante for TV station group leaders determined to transform their businesses into high-profile, multiplatform enterprises serving large and […]
The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]
The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]
