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Industry News

Headwinds are blowing, but CTV is growing.
Commercials in February’s Super Bowl are pacing ahead of schedule and attracting record pricing, according to Fox CEO Lachlan Murdoch.
Nielsen said its U.S. National TV panel now has 42,000 households, covering 101,000 people whose viewing is directly measured to create the company’s ratings.
Advertising trade groups are building upon a guide released earlier this year aimed at helping marketers work with diverse-owned media suppliers. They are now releasing a guide targeted at diverse media suppliers themselves.

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