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$12B Projected in 2024 for Local Health Care Advertising
A survey from SalesFuel and BIA shows spending trends of health care marketers, finds that generative artificial intelligence services are heavily entering the marketing landscape.
Allen Media’s Local Now Adds 2 Vice Media FAST Channels
Allen Media Group’s free streaming service for local news, weather, sports, traffic and entertainment, Local Now, has added two FAST channels from Vice Media Group — Vice News and Vice Fast — bringing more than 200 hours of programming to the Local Now platform.
NADA: New Auto Inventory Hits 20-Month High
New light-vehicle sales in November 2023 totaled a SAAR of 15.3 million units, marking the second month of sequential month-over-month SAAR declines, according to the National Automobile Dealers Association.
Nexstar Media Says CW Could Be Profitable in 2025
An uncertain advertising market, coupled with writers' and actors' strikes, have impacted The CW network on its road to projected profitability by 2025, Nexstar Media Group says. 
Two Miami TV Stations Launch NextGen TV Broadcasts
Two more local TV stations in Miami have launched NextGen TV broadcasters (aka ATSC 3.0). The two additional stations add five new services to the Miami market, now bringing it to a combined total of 11 NextGen TV services for Miami's more than 1.7 million television households.
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Today

2023 American Conversation Study

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Word of mouth continues to be a critical influencer and form of marketing. This study examines the effects of media on […]

NEXT Women SkillUp: Personal Branding

Speakers: Sooah Kwak, Gallup-Certified Strengths Coach,Co-Founder of We Choose Us Coaching, LLCTerry Nesmith, ICF Certified Coach, Co-Founder of We Choose Us Coaching, LLC Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women […]

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