With Election Day looming, TV stations in America are in demand like never before. Steve Lanzano has been prepping for eons, gearing up partner stations to make the most of the largesse. While stations battle a broadening array of streaming options for viewers’ attention, Lanzano likes where he sits. “I’m still very positive about local broadcast.”
A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.
A disrupted media ecosystem and an unfavorable regulatory environment have upped the ante for TV station group leaders determined to transform their businesses into high-profile, multiplatform enterprises serving large and devoted audiences. Industry leaders and futurists will explore game plans at TVNewsCheck’s Local TV Strategies conference, where ideas about finance, revenue and technology converge to reinvent business […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed this study to better understand media device usage, with the hope that its findings, while interesting, will also help inform and improve the measurement […]
The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change. Attendees took part in unmatched networking, entertainment, and special events, and heard inspiring stories of growth, reinvention, and success from C-suite leaders […]
The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]
