Industry News

Press Release: CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

The Coalition for Innovative Media Measurement (CIMM) and Television Bureau of Advertising (TVB) has issued new guidelines for local TV aimed to achieve reliable, stable and accurate post analysis where the projected rating – the buyer and seller’s agreed upon audience prior to the ad running – is compared with the measured rating after the ad runs. The Post Analysis Guidelines is the first of three co-funded projects co-developed by CIMM and the TVB, to support the local marketplace.

Feature Commentary: Three Reasons Local Broadcast TV News is Most Trusted, Most Valued

A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.

Last Thursday’s match-up between the Baltimore Ravens and the Kansas City Chiefs was the most-watched season kickoff game in broadcast TV history, according to Comcast’s NBC Universal, citing data from Nielsen and Adobe Analytics.
The 70 or so games will reach approximately 10 million people in Texas, nearly tripling the current number of households the team can reach across the state.
AdImpact says August was the biggest month for political ad spending in 2024 so far, with $1.04 billion spent. That’s nearly double the $523 million spent during July.
Meredith Veloz has been named news director at WRMD Tampa, part of NBC Universal Local’s Telemundo Station Group. She starts in early October and will report to Miguelangel Lopez, regional VP of news & content for the Telemundo-owned stations in Orlando, Tampa and Fort Myers.

Events Calendar

TVB Virtual Forward Sales Conference 2024

All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. Save the date and look forward to more details soon. The Virtual Forward Sales Conference brings […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]

2024 ANA Multicultural Marketing & Diversity Conference

The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]