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2022 Research Studies

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Industry News

Magnite Depends On Streaming To Get As Programmatic As Possible
Headwinds are blowing, but CTV is growing.
Fox Super Bowl Ads Getting Record Prices
Commercials in February’s Super Bowl are pacing ahead of schedule and attracting record pricing, according to Fox CEO Lachlan Murdoch.
Nielsen Says National TV Panel Now Has 42,000 Households
Nielsen said its U.S. National TV panel now has 42,000 households, covering 101,000 people whose viewing is directly measured to create the company’s ratings.
Ana and 4AS Release New Guidelines for Diverse Media Suppliers
Advertising trade groups are building upon a guide released earlier this year aimed at helping marketers work with diverse-owned media suppliers. They are now releasing a guide targeted at diverse media suppliers themselves.
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