Industry News

Project OAR -- an addressable TV ad consortium of media companies and TV set maker Vizio -- is now working with TV research company iSpot.tv on measurement specifications.
NBCU and Roku said that Peacock is now available on Roku. Roku said it reaches households with about 100 million people; Peacock gives them access to more than 20,000 hours of on demand movies and shows, plus live news and sports programming, with 13,000 hour on its free tier.
While many local TV managers parachute into unfamiliar towns in far-away parts of the country and work to get up to speed on local customs and cultures, broadcasters returning to their old stomping grounds enjoy the home-field advantage.
With up to 50% or more of American voters casting their ballots well before Election Day on Nov. 3 — either by mail or at local early-voting centers — the traditional political advertising schedule is up for grabs this year.
Recognizing journalists whose work has stood out in a challenging year like no other, B+ C created this program to enable TV programmers, including local stations and groups, to submit examples of their great work during this difficult time for recognition.
Emily Barr, president and CEO of Graham Media Group, is B+C’s Broadcaster of the Year. Barr has led the broadcast TV division of Graham Holdings Group since 2012.
Fox Corp. is willing to spend as much as $2 billion a year to maintain its rights to NFL games on Sundays, a huge increase from its current contract, according to people familiar with the matter.

TVB Features

Kansas City delivered a 47.5 with the Chiefs, the highest local NFL live+1 hhld rating for Week 1. Other standouts include a 45.6 with the Saints in New Orleans, a 38.9 with the Bills in Buffalo, and a 36.7 with the Packers in Milwaukee. Our featured market this week is Jackson, MS.

TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.

TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.

The Media Industry and COVID-19: What We've Learned from Working Remotely

“Through flexibility and creativity, broadcasters have demonstrated that remote work is not only possible, it also has positive, if unexpected, benefits that will continue well beyond the current situation. By developing the same kind of flexibility and creativity in their approach to remote work, NEXTers can thrive both now and into the future, as they move forward in their careers.”—Eric Mathewson, Founder & CEO, WideOrbit

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.

TVB analyzed TV viewership of March, April, May, June, July & August 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness