Broadcast topped cable once again, this time with game 7 of the MLB 2020 NLCS. Airing on both the Fox broadcast network and the cable sports channel Fox Sports 1, the game delivered a 5.2 live+1 household rating on Fox, and a 1.2 on FS1. Our featured market this week is Los Angeles, CA.
TVB ALT FORWARD: Key Client Success With OTA Television
“The importance of locality is just huge. In many cases our dealers are on a first-name basis in the community and the use of local TV to tell the dealer story is just so incredibly important. Opportunities to hear how to leverage local stations are just as important.”—Matt VanDyke, Director of U.S. Marketing, Ford
TVB News Minute
TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.
2020 Absentee & Early Voting State by State
TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.
Moving Forward in a COVID-19 World: Local TV is Key
TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.
Moving Forward: States Open For Business
As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Broadcast TV Viewership During Coronavirus
TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Critical resources for agencies and advertisers during the economic rebound are available here. Critical resources for TVB members are available here.