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Sales
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Research, tips and category insights for selling smarter

TVB Insights
(formerly VidLytics)

Weekly research & analysis

Media Comparisons Screen Size Matters

Deeper dive into media consumption data based on screen size.

Back to School & College 2021

TVB’s analysis of Back-to-School shopping and TV viewing

Political Resources

Insights, research and tools for planning smart political campaigns

Industry News

Retail Prioritizes Back-to-School
According to a survey of retailers from RetailMeNot, 80% of respondents say their company is ready for back-to-school, significantly higher than those who said the same in 2020 (65%), during peak stages of the COVID-19 pandemic.
Consumers Want Control over Digital Ads
Audiences want more control over the digital advertising they see, and want to get more in exchange for the ads they are shown, according to a survey by Magna and Brave. Most people don’t love or trust the ads they are served, with 80% saying they don’t trust online ads.
Nexstar Ups Ron Romines to SVP-Regional Manager
Nexstar Media today promoted Ron Romines senior vice president and regional manager, overseeing the company’s broadcast and digital operations in various markets across the country.
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Business Development Consulting Services

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NEXT & NEXT Women

Programs for the next generation of media leaders

TIP Transaction Standard

Get the TIP standard for the automated trading of broadcast media
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