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Research, tips and category insights for selling smarter

TVB Insights
(formerly VidLytics)

Weekly research & analysis

Broadcast TV is Key to Post-COVID Reopening

TV advertising is key to driving post-pandemic sales

Online Purchase Funnel Study

The impact of advertising on purchase behavior

Political Resources

Insights, research and tools for planning smart political campaigns

Industry News

The First Faint Stirrings of Coopoly in Audience Measurement?
Of four major audience data sources – Nielsen, 605, DISH, Samba – only Nielsen shows a YOY TV Usage decline in Q3 2020. Although DISH shows about a half of one percentage point decline, both 605 and Samba show double digit increases YOY in Q3 2020.
TVB Op-Ed: Reaching Elusive Ad-Free Streamers
In this op-ed Hadassa Gerber, EVP, Chief Research Officer, TVB discusses how marketers can reach 88 percent of ad-free streaming viewers by combining broadcast TV websites/apps with the high impact of broadcast TV.
May Retail Sales Fall 1.3% as Habits Shift
Consumers cut spending by 1.3% last month, trimming expenditures on autos, furniture, electronics, building materials and other items, the Commerce Department reported.
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Business Development Consulting Services

TVB’s marketing consultants can help you drive revenue

NEXT & NEXT Women

Programs for the next generation of media leaders

TIP Transaction Standard

Get the TIP standard for the automated trading of broadcast media
As we prepare for Forward 2021, reach out to us if you’d like to learn more about sponsorship and speaking opportunities.

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