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Industry News

The 2022 governor’s races are shaping up to be sneakily, hugely intriguing. Much of the electoral attention over the next 11 months or so will focus on the races for the House and Senate, and justifiably so.
IPG’s Mediahub unit announced a deal with Spanish-language media giant Univision to utilize third-party performance data as a “currency” for ad buys on its media outlets.
IPG Mediabrands this morning announced a deal with fake news and misinformation ratings service NewsGuard that expands its relationship to include broadcast and cable news programming and TV networks.
Gambling experts warned that if the U.S. sports betting industry does not restrain itself, it could fall victim to the same sort of government regulations that an orgy of sports betting ads prompted in Europe.

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