Industry News

Some 1,000 participants were queried on a number of subjects, including what sports fans will watch without live games and which streaming services look the most enticing during this time of quarantine.
New apps from ABC News Live debut on Fire TV and Android TV platforms with an update coming to the Roku platform and Apple TV apps.
The show will draw on reporting from Gray’s newsrooms in local markets, with a focus on what public officials, private companies and health providers are doing.
Overall furniture ad spend has dropped since the COVID-19 pandemic hit the U.S., but companies seem to be taking it in stride by switching up their ad creatives with more Americans working at home, MediaRadar reports.
The Local Media Consortium (LMC), Brand Safety Institute, and consultant-IAB Tech Lab founder Scott Cunningham have partnered to create a Local News Advertising Whitelist.
According to Horowitz Research, 58% report consuming more local news than before. Even younger people (18-34) are tuning in, with 53% saying they’ve increased local news consumption since the crisis began.
Local television stations are experiencing a surge in viewership as more Americans tune in for coronavirus updates. 

TVB Features

Our analysis of Nielsen data for the week of 3/16/20 showed live viewing in the 25 LPM markets up year-to-year in the local early evening news 135% with adults 25-54 and 238% with adults 18-34. Our featured market this week is Omaha, NE.

TVB analyzed TV viewership for the first 3 weeks of March 2020, comparing them to the same time in 2019. Among key demos and dayparts, there has been a strong increase in broadcast TV viewing.

TVB's latest news in 60 seconds. This week's topic, Critical Resources for Members with Steve Lanzano President & CEO, TVB.

How to keep coronavirus from spreading around your station

“Review your emergency protocol plans and update and expand as necessary for any possible scenario.”—Michael P. Hill, Founder & publisher, NewscastStudio

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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