Industry News

With CTV booming and marketing’s general celebration of all things digital, broadcast TV media sellers need to stand out more in order to gain an edge. How can publishers strengthen the case for broadcast TV’s multiple platforms in media mixes?
Work with Advocacy, Business Development and Website teams to develop media sales training programs, website and conference content.
In a letter to the FCC, NAB called the transition to NextGen TV “stalled” and asked FCC Chair Rosenworcel to intervene by establishing a task force focused on making the transition as swift as possible, while ensuring viewers have access to free, local television signals during the transition.
While it’s been a big sports year in Georgia, there’s still no movement on legally betting on teams like the Bulldogs in the state.
The online component is expected to overtake the retail version in Massachusetts at an estimated ratio of 80-20 percent. Until then, casinos hold about a one-month edge that includes accepting bets on the biggest sports betting event of the year the Super Bowl.
Traditional linear TV -- national and local broadcast and cable -- will see flat advertising growth in the fourth quarter -- nearly the same as digital media ad platforms, according to estimates from MoffettNathanson Research.

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