Industry News

B+C Hall of Fame 2024: Steve Lanzano

With Election Day looming, TV stations in America are in demand like never before. Steve Lanzano has been prepping for eons, gearing up partner stations to make the most of the largesse. While stations battle a broadening array of streaming options for viewers’ attention, Lanzano likes where he sits. “I’m still very positive about local broadcast.”

Feature Commentary: Three Reasons Local Broadcast TV News is Most Trusted, Most Valued

A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.

A study from global media platform Teads found advertisements bought against traditional news content can help drive brand awareness and increase trust among consumers, with researchers finding a strong correlation between ad awareness and upper-funnel brand outcomes.
Gray Media said that its local television stations have raised more than $290,000 for Hurricane Helene response efforts, and Gray itself will donate an additional $50,000 to the relief fund. It said the money raised “will provide immediate aid as well as long-term assistance for residents impacted by the deadly storm system that took the lives of more than 200 people and left a path of destruction across six states.”
An analysis of 173 brands—those of which measured website traffic before TV campaign launch—found that upon TV campaign launch, the average advertiser saw an immediate influx of over 300,000 website visitors.

Events Calendar

How to Thrive in 2025: TVNewsCheck’s Local TV Strategies conference

A disrupted media ecosystem and an unfavorable regulatory environment have upped the ante for TV station group leaders determined to transform their businesses into high-profile, multiplatform enterprises serving large and devoted audiences. Industry leaders and futurists will explore game plans at TVNewsCheck’s Local TV Strategies conference, where ideas about finance, revenue and technology converge to reinvent business […]

Video Media Devices and Usage Study 2024:The Search for Answers

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed this study to better understand media device usage, with the hope that its findings, while interesting, will also help inform and improve the measurement […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change. Attendees took part in unmatched networking, entertainment, and special events, and heard inspiring stories of growth, reinvention, and success from C-suite leaders […]

2024 ANA Multicultural Marketing & Diversity Conference

The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]