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"In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal form of media consumption and more consumers are embracing ad-supported streaming TV options." -John Vilade, head of sales, Premion.
Pay TV video-subscriber losses, fueled in part by the economic uncertainties surrounding the pandemic, reached a record high in the first quarter, leaving exposed two of the largest revenue segments for programmers —retransmission consent and affiliate fees.
“I commend the extraordinary efforts of local broadcasters to keep Americans informed about the protests and violence taking place in our nation’s cities following the awful killing of George Floyd," said Ajit Pai, FCC Chairman.
Nielsen illustrates the top 10 categories where marketers have chosen to place their advertising dollars as the current crisis unfolds – and unsurprisingly, healthcare received the greatest share.
In Cox Media Group’s first major interview since being taken over by Apollo Global Management, Steve Pruett explains the selection of Dan York, the need for more FCC deregulation and the industry’s failure to come together on issues like automated buying.
Brands including Hulu, Disney+, Netflix and YouTube have all dialed up their linear TV advertising since the pandemic hit in March.
The rise of local relevancy is a boon for Premion, the Tegna division that provides a CTV/OTT advertising platform offering directly sourced inventory and delivers measurable outcomes to advertisers in regional and local markets
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TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

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TVB's latest news in 60 seconds. This week's topic, States Open for Business with Hadassa Gerber, EVP, Chief Research Officer, TVB.

Don’t Bet Against Local TV Advertising

“Whether it is E.W. Scripps’ Rebound campaign, ABC’s Localish initiative or any of a dozen “buy local” efforts on the air across the country, stations answer the bell as they always do. Research shows local television remains the most relevant and valuable media presence in communities large and small across the country, more than print, radio, cable or social media.”—John Altenbern, president, CJ&N, media research and consulting firm

TVB commissioned Dynata to conduct a study during this unprecedented time to determine the pandemic’s impact on people’s attitudes about and consumption of media.

TVB analyzed TV viewership of March and April 2020, comparing them to the same time in 2019. Among key demos and dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
 

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