The 2019 MLB All-Star Game nationally delivered a 5.0 live+1 hhld rating, with an 18.0 in Cleveland, where the game was played. Our featured market this week is Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC.
Nielsen Total Audience Report Q4 2018
Nielsen’s Q4 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Fall 2019 Broadcast Networks Prime Line-Ups
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out trailers for the new shows.
What Marketers Can Learn from Political Campaigns
“Both political campaigns and brand managers know that for immediate reach, nothing beats TV. It would take billions of videos on social media— running for a month — to reach what broadcast TV can deliver in a few days.”
—Steve Lanzano, President & CEO, TVB
Thought Leadership Q&A
Will broadcast TV gain ad dollars and remain competitive in a marketplace crowded with OTT, streaming and digital players?
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.
Get connected to jobs in the local broadcast TV industry.