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It’s Time To Move On To Transacting by Impressions
While ratings, which represent a percentage of viewership, remain important for reporting and informing planned impression levels, they leave room for inaccuracies as a currency due to rounding. This results in slightly higher or lower reported viewership than exists and sometimes even “zero cells,” which falsely report no viewership for a program if the impressions don’t hit a certain threshold.
iSpot.tv Earns MRC Accreditation
TV measurement company iSpot announced that it has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences across 178 linear and broadcast networks.
U.S. New Vehicles Sales To Rise in September
U.S. new-vehicle sales are set to rise in September from a year ago, helped by sustained demand, according to Cox Automotive. Sales volumes in the current month are set to touch nearly 1.3 million units, up more than 13% from a year ago, according to the auto research firm.
Peachtree Sports Network Launches Statewide on Gray Stations
Peachtree Sports Network, Gray Television’s newest sports broadcast channel, will launch Sunday, Oct. 1, on WPCH Atlanta. The channel will focus on live, local sports programming all year long and will feature teams from multiple sports across the state.
U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022
In a sign that the volatility of the U.S. ad economy may be stabilizing, the U.S. Ad Market Tracker posted its first consecutive month of growth in August since June 2022.
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NEXT Women: Coffee With Karolyne Sprague

Speaker: Karolyne Sprague, Senior Vice President, Investment, Havas Media Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Grab a cup of coffee and virtually join Abby Auerbach, […]

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