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In November 2020, 43.5% of 13.1 billion live gross impressions went to TV news content -- well above the 30.5% level in November 2019, according to Nielsen.
President Joseph Biden designated FCC Commissioner Jessica Rosenworcel as acting chairwoman of the commission.
Broadcasters potentially stand to gain millions of NextGen TV OTA viewers thanks to FCC rule changes and clarifications released Jan. 19 that expand the permissible range of signal spillover from distributed transmission system transmitters.
Nexstar is teaming with Feeding America on a multi-year effort to fight hunger in the U.S. and sait it will donate $2 million in airtime and financial support over three years.
Rick Ducey, Managing Director, BIA discusses what to expect in 2021 and what technological advances local traditional media have in store to offset the continued migration of ad dollars to digital media.
Shifts in media consumption are forcing measurement companies to change the way they do business, and that has smaller data and analytics firms seeing opportunities providing new services to networks and advertising buyers.
Younger demographics are flocking to local U.S. news station fueled by their hunger to make sense of current events, suggests data presented by media measurement giant Nielsen during the first day of NATPE Miami.
TV stations continue to hold fundraisers to help food banks in their communities provide food for the hungry, many of them seeking help for the first time due to Covid.
Scripps-owned WXYZ and WMYD has hired John Cook as its new director of sales. He joins from WDIV, where he was local sales manager.
With audiences continuing to fragment across linear, digital and streaming landscapes, it’s getting increasingly difficult to earn sufficient revenue from producing and distributing a show on linear broadcast alone. Syndicators are looking to create more revenue streams with every piece of content they produce.
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TVB Features

On 1/17, Kansas City delivered a 53.9 live+same day hhld rating with the Chiefs-Browns game, and New Orleans a 52.9 with the Saints-Buccaneers game. Our featured market this week is Tampa-St. Petersburg (Sarasota), FL.

Marketers/Agencies: Take the “Me” Out of “Media”

“Media decision makers believe Americans spend 13% of their daily media time with live TV, a -17 point difference from the actual 30% of time spent.” - Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA | Westwood One

TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Updates in: California, Illinois, Indiana, Louisiana, Maine, Michigan, Minnesota, Mississippi, Missouri, Montana, New Hampshire, New York, North Dakota, Oklahoma, Oregon, Vermont, Washington State.

TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
 

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