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Industry News

The HPS-CivicScience Economic Sentiment Index (ESI) posted a positive gain for the first time since early June, jumping 3.1 points to 47.1.
The hour-long special, which was co-hosted by the stellar lineup of Oprah Winfrey, Tyler Perry, Gayle King and Brad Pitt, drew almost exactly 3 million total viewers.
National TV advertising in June declined 9% to $3.2 billion -- a much smaller decline than the two previous months, according to SMI.
Michael O’Rielly’s renomination as an FCC commissioner was rescinded by President Trump, according to published reports.
By far the biggest reservation of the 2020 race by either campaign, it is a sign of the swift turnabout in Joe Biden’s finances since he became the presumptive Democratic nominee.
Ellen Crooke, Tegna’s VP of news, says the Black Lives Matter movement has promoted greater “intentionality” in the group’s efforts for diversity and inclusion in its news organizations and leadership.
Major buying agencies have begun negotiating with TV networks in earnest over advance purchases of advertising time, a sign that TV’s annual “upfront” process will take place in some fashion despite conditions from the coronavirus pandemic.
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Pittsburgh delivered a 15.3 hhld rating with the Penguins Stanley Cup Qualifier game on Saturday night. Our featured market this week is Savannah, GA.

TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.

TVB's latest news in 60 seconds. This week's topic, Home Improvement & Media with Hadassa Gerber, EVP, Chief Research Officer, TVB.

The Media Industry and COVID-19: What We've Learned from Working Remotely

“Through flexibility and creativity, broadcasters have demonstrated that remote work is not only possible, it also has positive, if unexpected, benefits that will continue well beyond the current situation. By developing the same kind of flexibility and creativity in their approach to remote work, NEXTers can thrive both now and into the future, as they move forward in their careers.”—Eric Mathewson, Founder & CEO, WideOrbit

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.

TVB analyzed TV viewership of March, April, May & June 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

 

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