Industry News

B+C Hall of Fame 2024: Steve Lanzano

With Election Day looming, TV stations in America are in demand like never before. Steve Lanzano has been prepping for eons, gearing up partner stations to make the most of the largesse. While stations battle a broadening array of streaming options for viewers’ attention, Lanzano likes where he sits. “I’m still very positive about local broadcast.”

Feature Commentary: Three Reasons Local Broadcast TV News is Most Trusted, Most Valued

A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.

“NAB Show New York is where broadcast, media and entertainment professionals come to explore the future products and trends impacting the industry,” Karen Chupka, executive vice president and managing director, Global Connections and Events, said. “With a strong lineup of exhibitors showcasing tools for content creation and distribution, this event helps with end-of-year buying and future business planning.”
Stations have been provoked in recent years by network owners prioritizing streaming and starving their prime-time lineups.
Change is coming but it’s not as fast as anyone wants, according to a panel of local TV ad executives at TVNewsCheck‘s Local TV Strategies conference.

Events Calendar

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]

2024 ANA Multicultural Marketing & Diversity Conference

The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]

TVB Live Forward Executive Summit 2024

The Live Forward Executive Summit brings 150 broadcast, agency, and advertising senior executives together to address key industry issues, including: measurement, ad categories, media tech and consumer trends. This event […]