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Purchase Funnel 2021 Home Improvement & Travel

TVB’s deep dive into 2 hot categories

2021 Holiday Shopping Analysis

TVB’s analysis of holiday shopping and TV viewing

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Industry News

Black Friday Sales Hit Record $34.9 Billion
Sales on Black Friday rose 12% to $34.9 billion, above the prior record of $31.2 billion set in pre-pandemic 2019, reported Customer Growth Partners.
ATSC Opens RFP For 3.0 Broadcast Core Network Technologies
This new development will move the technology forward and unlock innovative business scenarios for the broadcast ecosystem.
As ACR Grows, Set-Tops Shrink … and TV Measurement Gets Even Trickier
The number of set-top boxes is shrinking, while the number of smart TVs is growing at a similarly steady rate. This is likely to make measurement harder to calculate in the years to come.
Chris Cook New GM Of KLFY Lafayette
Chris Cook is a broadcasting executive with 20+ years of in-market experience will lead the Nexstar CBS affiliate in Louisiana.
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