Industry News

Feature Commentary: TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New ‘Distributor’ Data

TVB is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing.

Nexstar Media Group today appointed Tim Ingram vice president and general manager of its broadcast and digital operations in Baton Rouge, La. (DMA 95), responsible for the long-range planning and day-to-day operations of WGMB (Fox), WBRL (CW), KZUP (ind.), brproud.com, and their related digital and social media channels. He also will be responsible for overseeing Nexstar’s operational agreements with White Knight Broadcasting, Inc., to provide services for WVLA (NBC).
Both political parties are raising money like never before — which means we will see spending like never before, Ovadia says.
In the battle for the airwaves, Democrats are outspending Republicans by a margin of nearly 4 to 1, according to data from AdImpact. The first says that as of June 7, Democratic groups had spent more than $4 million statewide vs. about $1 million from Republicans.
So, should a local client’s advertising investment be directed towards top-of-the-funnel branding media or bottom-of-the-funnel direct response marketing? The answer is both.

Events Calendar

NEXT Women: Coffee With Becky Meyer

Speaker: Becky Meyer, SVP, National Sales, Gray TelevisionModerator: Abby Auerbach, CCO, TVB & Executive Director, NEXT Women Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT […]

TVB Virtual Forward Sales Conference 2024

All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. Save the date and look forward to more details soon. The Virtual Forward Sales Conference brings […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]