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Executives from leading local and national news players in the OTT space discuss their various options for packaging and presenting content on the platform.
Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying.
While TV stations are keenly focused on advertising and sponsorships as a way to make streamed services pay off, some are also offering subscription video on demand.
The younger generations, Millennials and Generation Z, are the only demographic groups gaining automotive market share.
Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.
Several of the ad industry’s biggest media-buying agencies plan to begin “piloting” their local TV ad-buying orders and makegoods to streamline workflow and automate media buying through Hudson MX.
On June 12th, 2009, U.S. broadcasters took the big step that had caused much consternation and fear since it had been proposed several decades before—the industry shut down analog signals after more than 60 years and moved to digital.
New direct-to-consumer (D2C) companies are seeing better response rates from campaigns running in non-prime-time dayparts with standard 30-second commercials.
Efforts to infuse the disparate localized TV media buying market are underway, with startups looking to streamline this $16 billion market.
Tegna is paying Dispatch Broadcast Group $535 million in cash for WTHR, WBNS, and WBNS-AM-FM Columbus.
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