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Feature Commentary | Madhive: Moving Forward from the Current TV Measurement Culture Clash

Measurement and currency are some of the hottest terms in TV right now as the tug-of-war battle between panels and ACR continues to take center stage. (ACR is a technology built into smart TVs that is used to identify and verify what is actually playing on the device). But in the year ahead, it’s not about crowning a winner, it’s about leveraging them together

Study: Gambling Marketers Hiked Spend 40% In ’22
The U.S. set a gambling record of $55 billion in 2022, according to the American Gaming Association. In a race for awareness and market share, advertisers followed suit, upping media investments 40% to $866 million, according to MediaRadar.
America’s Still Hopped up About Easter, Despite Rising Costs
The National Retail Federation expects Easter-related sales to climb to $24 billion this year -- a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020.
Rachel Kay Named Hearst SVP/Chief People Officer
She becomes Hearst’s most senior human resources executive, leading companywide strategy, programs and human capital management support.
ARF Looks to Map Providers of Attention-based Metrics
“As attention shifts from tactic to strategy across global marketing practices, it’s vital to help advertisers secure better outcomes including avoiding ad waste,” Coca-Cola global senior director Greg Pharo said.
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