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2022 Research Studies

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Industry News

ENCO Eyes Hispanic TV With Translated Captions Offering
The Detroit-area tech outfit has expanded its portfolio of captioning and translation products by acquiring two offerings from Vox Frontera. It’s a move designed to bring Spanish-language translation opportunities to the ever-growing U.S. Hispanic market.
Spend More Time Educating, Less Time Selling
The truth is that business owners don’t really care about your station ratings, upcoming initiatives or even your digital offerings. Leading with all the tools in your toolbox is like a giving a medical prescription without a diagnosis.
Comscore Names CFO Jon Carpenter Its New CEO
He’s tapped to succeed current CEO and executive vice chairman Bill Livek who is retiring.
DeepIntent Survey Shows the Power of CTV for Pharma
CTV lends itself to delivering more relevant ads increasing consumers' knowledge about certain health conditions. It serves as a stronger impetus for patients to consult with doctors about what they're experiencing.
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