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“I think everybody here knows that sports is what drives TV in general and live TV,” said Chad Deweese, senior manager at Deloitte Sports and Strategy, a sports business consulting firm, during a panel discussion at TVNewsCheck’s annual TV2020 conference.
Broadcasters have natural revenue opportunities in business lines like OTT, podcasting and ATSC 3.0, said executives from Sinclair, E.W. Scripps, Gray and Bonneville Salt Lake at TVNewsCheck's TV2020 conference.
Broadcast groups Morgan Murphy Media, Gray Television, Heritage Broadcasting and independent WFMZ Allentown, Pa., have formed the OTT Innovation Alliance, which plans to “create innovative ways to reach in- and out-of-market viewers using the power of OTT.”
The Top 10 Best Brands represent $5.6 billion dollars in ad spend. Disney and Amazon represent almost a third of the Top 10. And TV remains a staple for all advertisers in the Top 10.
The decline of national ad spot revenue in recent decades — and relatively flat growth in core advertising categories — could be sharply reversed, growing the local TV business by 5%-10%. That is, if automated platforms are fully built and allow for an easy and fast makegoods process.
When the media industry considers defining a hit in measurement terms, it’s crucial that the full viewing audience is considered, Media Play News reports.
American consumers react positively to the new NextGen TV logo and key messaging about next-generation television, according to consumer research conducted by Magid on behalf of Pearl TV- 3.0 standard’s new capabilities are seen as both an innovative service and a key feature for future consumer considering upgrading their TV receivers.
Radha Subramanyam, chief research and analytics officer at CBS, delivers a robustly positive message of growth in TV monetization, spurred in great part by the diversification across broadcasting that just a few years ago had so many insiders breaking out in a cold sweat during all hours of the night.
NBC News and Wondery are teaming up to develop a slate of news and politics podcasts beginning in 2020 based on reporting from NBC News' slate of investigative reporters.
Perry Sook went forth from small-town Pennsylvania radio to build the largest TV station group in the land: Nexstar Media Group.
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TVB Features

Game 1 of the ALCS between the Yankees and the Astros nationally delivered a 3.6 live+same day hhld rating on FOX, with a 20.6 in Houston and a 12.5 in New York. Our featured market this week is New Orleans, LA.

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
“Television ratings were established to measure a percentage of audience in a television ecosystem. Because our audiences are now being reached on multiple platforms, that rating method is just too narrow.”— Jordan Wertlieb, President, Hearst TV

How will impressions-based selling affect local TV?

Why You Think Your Devices Are Listening to You

“Every other device in your world, including Alexa and Google Assistant after you say the wake words, takes whatever behaviors you exhibit and whatever data that can be gathered about you and uses it to make predictions about your behaviors.” —Shelly Palmer, The Palmer Group

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Get connected to jobs in the local broadcast TV industry.
 

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