TVB Virtual Forward Sales Conference 2024
All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. Save the date and look forward to more details soon. The Virtual Forward Sales Conference brings […]
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Research Content Updates Q2 2024 | Take the TVB.org Research Virtual Web Tour
2024 Sports Survey: Football Viewers
Numbers that Measure Up! TV & Digital
Post Analysis Guidelines
Local Broadcast TV News Study
Linear TV/Streaming: It’s Not Either/Or, It’s AND
2024 Purchase Funnel Study
2024 Media Comparisons Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
TV Programming
2024 Sports Survey
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Numbers that Measure Up! TV & Digital
Post Analysis Guidelines
Nielsen’s Gauge Report Doesn’t Tell The Full Story
Thought Leadership for Marketers
Broadcast is Key for Advertisers
Transitioning to Impressions
L + 1 Makes Business Sense
National & Local Planning Tools
Creating Local Strategies
TVB Insights Weekly Newsletter
Local TV is CrossPlatform
The Coalition for Innovative Media Measurement (CIMM) and Television Bureau of Advertising (TVB) has issued new guidelines for local TV aimed to achieve reliable, stable and accurate post analysis where the projected rating – the buyer and seller’s agreed upon audience prior to the ad running – is compared with the measured rating after the ad runs. The Post Analysis Guidelines is the first of three co-funded projects co-developed by CIMM and the TVB, to support the local marketplace.
A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.
All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. Save the date and look forward to more details soon. The Virtual Forward Sales Conference brings […]
A disrupted media ecosystem and an unfavorable regulatory environment have upped the ante for TV station group leaders determined to transform their businesses into high-profile, multiplatform enterprises serving large and […]
The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]
The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]