Upcoming Webinar Latest Research Nielsen Gauge Report Analysis Broadcast Calendar Learn More about TVB.org
Key TVB Resources
Upcoming Webinar Latest Research Nielsen Gauge Report Analysis Broadcast Calendar learn more about tvb.org

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    Welcome to the TVB website, your gateway to America’s dynamic local broadcast television industry. Explore our cutting-edge resources, marketing insights, and tools designed to empower advertisers and elevate local media campaigns. Join us in shaping the future of broadcast advertising across linear and digital platforms.

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      COURSES AND TRAINING

    Business Development

    TVB is dedicated to empowering our members with innovative local media marketing solutions across linear, online, and mobile platforms. With a wealth of resources and a committed Business Development team, we help maximize local ad dollars through personalized consulting, impactful presentations, and comprehensive sales training. Let us collaborate with you to drive success and unlock new opportunities for your station.

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    Consulting services
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    sales resources
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    AE Dashboard
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    ad spend & analytics
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    political
    TVBU Sales University •

    Research

    Discover the unparalleled power of linear TV through TVB’s extensive research insights. From media device usage to consumer habits, our studies provide valuable tools to navigate the ever-evolving media landscape. Highlighting broadcast TV as the ultimate medium, we empower advertising professionals to effectively engage and influence audiences.

    What has been added or updated in the last quarter?
    Research content updates
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    Studies & Reports
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    TVB Insights
    Nielsen’s Gauge
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    broadcast & streaming
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    measurement
    Media_Technology_Laptop_Projection.
    ad spend & analytics
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    programming
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    TV Basics

    Webinars & Events

    TVB’s Webinars & Events hub features expert-led conversations and data-driven insights designed to help broadcasters stay ahead in a rapidly evolving media landscape. Explore live events, executive summits, and on-demand webinars covering audience behavior, media trends, measurement, technology, political advertising, and revenue growth — all built to inform smarter strategy and real-world decisions.

    View all Webinars & Events

    Groups, Markets, Stations

    Together, we amplify our strength as individuals and become unstoppable as a united group. With your TVB membership, access fellow members and search for stations by market and broadcast groups.

    groups, markets, stations

    Broadcast Calendar

    Access the latest Broadcast Calendars and Nielsen Survey Schedules to stay aligned with industry-standard billing cycles and measurement periods.

    Broadcast Calendar