Of the top 5 programs which saw the greatest lift using live+1 over live+same day, The Rookie saw the biggest lift with adults 25-54, increasing 56%. Our featured market this week is Louisville, KY.
Nielsen Total Audience Report Q2 2019
Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Thought Leadership Q&A
How will impressions-based selling affect local TV?
Why You Think Your Devices Are Listening to You
“Every other device in your world, including Alexa and Google Assistant after you say the wake words, takes whatever behaviors you exhibit and whatever data that can be gathered about you and uses it to make predictions about your behaviors.”
—Shelly Palmer, The Palmer Group
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Get connected to jobs in the local broadcast TV industry.