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As reflected in this week's Emmy nominations, TV today is a large tent offering a wide variety of content with room for all.
Advertisers are increasingly combining the power of traditional TV and OTT, including local broadcaster inventory, to extend both reach and engagement, which is driving measurable outcomes.
The National Retail Federation reports retail sales were up 2.3% in June compared with a year ago, building on the 2.9% year-over-year seen in May.
In a country with a very large population like the U.S., where TVs are present in nearly every household, the capacity to consume TV content is just about limitless.
Parents of children in grades K-12 will spend a record average of $696.70 on backpacks, notebooks and more this back-to-school season, up from $684.79 last year, according to the NRF.
Echoing the very similar findings of Videa’s 2017 study which demonstrated that local TV is most trusted among viewers, TVB’s study also found that local broadcast TV news trumps social, with 83% of consumers saying they trust local news.
In the latest U.S. Consumer Expenditure Survey, HH50+ were responsible for 52% of all 2017 consumer expenditures.
A survey of Americans by digital media consultancy Vorhaus Advisors and the law firm Manatt, Phelps & Phillips found that one out of four people who said they watch livestreaming video say they’re tuning into local TV newscasts.
Univision has released more state voter data to put an exclamation point on the importance of the Hispanic vote, and reaching that vote through Spanish-language media.
Arizona State University is awarding its 2019 Walter Cronkite Award for Excellence in Journalism to Lester Holt, news anchor for NBC.
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