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Feature Commentary:  3 Ways Broadcast TV Can Position Itself to Win Media Dollars
With CTV booming and marketing’s general celebration of all things digital, broadcast TV media sellers need to stand out more in order to gain an edge. How can publishers strengthen the case for broadcast TV’s multiple platforms in media mixes?
TVB is hiring a Manager, Program Development
Work with Advocacy, Business Development and Website teams to develop media sales training programs, website and conference content.
Why We Must Recalibrate Marketing Expectations in 2023
With the measurement landscape changing, CMOs and senior marketing executives cite measurement as the single greatest challenge facing their programs today.
NBCUniversal Reorganizes Ad Sales Unit, Launches Small Business Group
One big change puts ad sales president Mark Marshall in charge of converged teams responsible for selling the company’s linear, digital and streaming inventory. He’ll also oversee a new unit looking to sell ads to small and mid-sized businesses.
NBCU ‘One Platform’ Unifies Brand/Agency Teams, Triples Investment
As part of the announcement, NBCU also says it will be tripling investments when it comes to data, measurement, and ad technology products.
Sling TV Adds ABC Stations in 8 Major Cities, Becomes the Go-To vMVPD for the NBA Postseason
In a major programming addition, Sling TV will now carry ABC owned stations in eight major cities, including New York, Los Angeles, Chicago, Philadelphia and San Francisco.
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