Industry News

Moody’s said while Peacock is the third D2C streaming service to be launched in about a year, it addresses the need for distributors to pivot toward online content as cord cutting and cord shaving grow.
The ABC Owned Television Stations plan to rebrand their Live Well digital broadcast network to Localish, the group’s local storytelling initiative.
Netflix said that it has changed its benchmark for a counting views to whether a user sat through at least two minutes of the content.
At SMPTE’s NextGen TV Summit hosted by WETA, attendees discussed the technology, marketing and business opportunities broadcasters could harness with ATSC 3.0.
In a new study, Winterberry Group estimates that 2020 ad and marketing spend will increase by 7.2% from 2019, reaching $389.5 billion.
The latest data from Standard Media Index shows a sharp uptick in ad spending this past turkey day compared to the previous year; linear TV’s ad revenue was up 24%.
The 57th annual NATPE conference — the 10th edition held in Miami — unfolds this week with the syndication business experiencing an upswing.
After 13 days, the TCA’s winter press tour wrapped with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020.

TVB Features

The NFL Divisional Playoffs saw the Green Bay Packers deliver a 56.2 live+1 HH rating in Milwaukee and the Chiefs deliver a 54.3 live+1 HH rating in Kansas City. Our featured market this week is Wilkes Barre-Scranton, PA.

A New Era in Broadcast TV: 2020 Media Trends to Set the Stage for ATSC 3.0

“In 2020 local broadcasters will continue to make the shifts necessary to create a more level playing field, from moving towards impressions as the common currency for buying and selling advertising, to streamlining invoicing and payment processing, all while embracing automation in buying and selling processes.” —Eric Mathewson, CEO, WideOrbit

“I think it’s morning in the broadcast industry. Media companies are not becoming irrelevant. Although there’s been a lot of bumpiness, people who say that media companies are dying are just embarrassing themselves.”—Josh Stinehour, principal analyst, Devoncroft Partners

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness