Industry News

Feature Commentary: TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New ‘Distributor’ Data

TVB is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing.

In 2024, Democrats have made huge bets on the issue in battleground states. In the first four months of this year alone, 48 percent of Democratic ad spending on broadcast networks in Pennsylvania centered on abortion. In Michigan and Arizona, the share was above 60 percent, and in Georgia, it was over 90 percent.
Collective viewership for the last day of the season hit nearly three million, and the 2023-24 season saw the first match ever to top two million viewers.
The CBS daytime talk show “The Talk,” which was an early test case for Shopsense’s second-screen stores, involved anchors and other talent on the show prompting viewers to check out the shops by following the links.
The biggest advertising story of our generation is the transition from broadcast to audience targeting. We’ve all experienced misinformation-driven polarization take hold among peers. It is a wake-up call to acknowledge that audience targeting and online information campaigns have had some gnarly byproducts.

Events Calendar

TVB Virtual Forward Sales Conference 2024

All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. Save the date and look forward to more details soon. The Virtual Forward Sales Conference brings […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]

2024 ANA Multicultural Marketing & Diversity Conference

The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]

TVB Live Forward Executive Summit 2024

The Live Forward Executive Summit brings 150 broadcast, agency, and advertising senior executives together to address key industry issues, including: measurement, ad categories, media tech and consumer trends. This event […]