Linkedin-in Twitter
LOG IN
Previous
Next

Sales
Dashboard

Research, tips and category insights for selling smarter

TVB Insights

Weekly research & analysis

2023 Research Studies

Local News Out-performs Streaming, Media Comparisons: Reaching Ad-free Streamers, Purchase Funnel: Retirement Communities & more

Business Development Consulting Services

TVB’s marketing consultants can help you drive revenue

Political Resources

Insights, research and tools for planning smart political campaigns

Industry News

Feature Commentary: Steve Lanzano on TV Advertising in the Streaming Era

Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.

Lombardo, Cole Say Goodbye to ‘SNN’ with Nexstar Deal
Nexstar said the acquisition will enable WFLA-TV and WTTA-TV “to significantly expand” their local news presence in the Tampa DMA to include Sarasota, Manatee, and Charlotte counties.
Delta’s NBCU Olympic Sponsorship Takes off with ‘Top Chef’ Paris Integration
NBCU aims to find opportunities for Olympic sponsors across the entirety of its portfolio for ways to connect with their target audience. The integration into Top Chef was part of Delta’s Olympics sponsorship deal with NBCU, worth a reported $400 million.
Nexstar Donates to Community Nonprofits in Its TV Markets
The Nexstar Media Charitable Foundation’s mission is to contribute to and work with public charities and nonprofit organizations to improve the communities in which Nexstar Media does business. Established in 1958, it makes donations of approximately $350,000 annually.
Toyota Snaps Losing Streak; Honda Surges Again; Hyundai, Kia Post Double-Digit Gains in May
Toyota snapped a four-month losing streak, Honda Motor Co. surged again and U.S. sales advanced for the 10th-straight month in May at Hyundai and Kia, helped by rising inventory and incentives and sharply higher fleet deliveries.
Read more Industry News
tvb-next-women

DEI Resources

Recruit diverse candidates, improve retention & belonging

NEXT Leadership

Next gen media leaders programs

TIP Transaction Standard

Automated trading for broadcast media

Selling Digital

Optimize digital products & services
Short, smart video interviews with media and marketing industry thought leaders.

Events Calendar

Today

NEXT Women: So, You Want to be a Media Director?

Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers:Leslie Diard, Director, Communications Planning, Duncan ChannonMary Hoover, VP/Local Investment Director, RPA Are you curious about what it takes to […]

© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.

Privacy & Terms of Use.

Website Designed by Sfera Interactive

© Copyright 2023 Television Bureau of Advertising, Inc.
Linkedin-in Twitter
Linkedin-in Twitter
LOG IN