Industry News

TV broadcasters have laid down bets of varying sizes in the podcast medium, drawn by the potential of expanding audiences, motivating newsrooms and new revenue streams.
Peacock will be a virtual Advanced Advertising laboratory and Josh Feldman, executive VP, will show off a variety of new ad formats at Future’s Advanced Advertising Summit.
According to a political ad forecast issued by eMarketer, political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media ad revenues.
Rule changes, mics on coaches and in the faces of players on the sidelines bring viewers a fresh perspective, creating an intimacy more akin to what you find in televised baseball, tennis or golf.
CBS Sports announced a deal that makes William Hill the official sports book and wagering data provider across all CBS Sports platforms.

Adam Ostrow, CDO, Tegna said, “Our partnership with Reddit and Tagboard lets our 49 local newsrooms stay attuned to the hyperlocal issues being discussed in their communities,”

TVB released the results of its 2020 American Conversation Study in partnership with Engagement Labs earlier this week, and the results make a strong case for the power of TV—especially local broadcast TV.
Ad industry effort to curtail ad blockers may be proving ineffective, according to report.

TVB Features

Nielsen’s Q3 ’19 Total Audience Report shows that TV dominates time spent with video sources. Our featured market this week is Lexington, KY.

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

“Bloomberg has upended established election norms in just three short months. He is spending more than any other candidate and is also spending differently than any candidate before him.”—Kyle Roberts, President & CEO Advertising Analytics

A New Era in Broadcast TV: 2020 Media Trends to Set the Stage for ATSC 3.0

“In 2020 local broadcasters will continue to make the shifts necessary to create a more level playing field, from moving towards impressions as the common currency for buying and selling advertising, to streamlining invoicing and payment processing, all while embracing automation in buying and selling processes.” —Eric Mathewson, CEO, WideOrbit

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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