Industry News

This shift to cross-platform viewing has highlighted the critical need for a common metric that media buyers and sellers can use to seamlessly transact across all platforms.
To help make our roads safer during this time of year, the TVB announced the 16th annual "Project Roadblock" initiative, in which local broadcast TV stations donate advertising time/space to support NHTSA and the Ad Council's "Buzzed Driving is Drunk Driving" PSA campaign.
The number of connected vehicles with 4G or better is expected to reach 966 million by 2030, according to the forecast by Tractica.
Reporters Without Borders demands to hold tech companies to the same ethical standards as news publishers.
NBC and Telemundo TV stations have formed a partnership with TVSquared. The partnership aims to provide more information about results from commercials to advertisers at a time when local outlets face more competition for their dollars.
NBCU said it has already sold advertising commitments worth more than $1 billion for the Tokyo Olympic Games- expecting it to surpass the record-setting $1.2 billion in ad sales generated by the Rio games in 2016.
According to Jim Brady, social media is trap- attracting journalists and eliminating most of the editing layers that once existed.
With an impressions-based ad model, marketers will be able to more easily include local broadcast TV in cross-platform campaign planning — and more quickly assess performance.
After breaking into the top 10 for the first time in 2018, Amazon made its way to the top of the leaderboard this year with an 84% increase in national TV spend YoY.
CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging #advertising practice known as “audience buying"- giving advertisers a way to buy impressions from particular types of consumers across media outlets.

TVB Features

A Hill-HarrisX poll shows good news for TV among registered voters, and an Xandr report shows good news for TV’s ad engagement. Our featured market this week is Mobile-Pensacola (Ft. Walton Beach), AL-FL.

ANA: New Impressions for Local TV Are Key to Succeeding in a Multiplatform Universe

“In a multiplatform universe, there is a growing need for a common denominator. Used by most platforms, that common denominator is impressions. This is the major impetus for the local TV industry's move: take the friction out of combining local TV with other platforms.” —Hadassa Gerber, EVP, Chief Research Officer, TVB

“The ad-driven model used by most social media platforms has created an environment where high-quality news is being drowned out by algorithms that promote divisive, click-driven content…”—Reporters Without Borders

What's driving ad revenue growth for TV in 2020?

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Get connected to jobs in the local broadcast TV industry.


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