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Industry News

Same Ads on CTV/OTT Lose Viewers’ Attention, Depending on Frequency
A study from TVision shows commercials on CTV/OTT streaming platforms that air multiple times less than five minutes apart only kept viewers' eyes on the screen 25% of the time -- an average of eight seconds for each TV commercial.
U.S. Shoppers Spending More Per Visit
According to The NPD Group, the average amount spent per shopping occasion has been 13% to 29% higher in each of the 12 months since March 2020 than the same month in the prior year.
Halloween Spend to Hit Record
Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the NRF.
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