Industry News

Motorola, along with agency partners Ogilvy and Motomentum, a custom Publicis Media shop, is shifting the Moto Z campaign strategy away from social and digital media.
Is television more engaging than other viewing platforms? Discovery thinks so, and to prove it commissioned a study on video perceptions with IPSOS. The result proved that TV reigns supreme with engagement and intent.
YouTube is racking up 1.5 billion monthly viewers in part through a big jump in big-screen viewing, according to parent company Alphabet at its Q2 results. Google CEO Sundar Pichai said that YouTube’s “fastest growing stream” is TV.
Nielsen will soon begin including Hulu Live TV and YouTube TV viewing in its TV ratings in the US. All programming on Hulu Live TV and YouTube TV that have the same commercials that ran when the programme aired on TV, will be included in Nielsen’s ratings.
Data management firm Tru Optik is teaming with comScore to offer better in-target performance for OTT advertisers and publishers. The companies are combining comScore demographics for campaign activation through the Tru Optik OTT Marketing Cloud.
Google has been trying to gauge the number of fraudulent ads that run across the advertising ecosystem, and along with a few media companies, has been "quietly" running tests to examine the problem, according to one report.
New consumer research from Leichtman Research Group (LRG) finds that some 64% of all U.S. households have a subscription video on-Demand (SVOD) service from either Netflix, Amazon Prime, and/or Hulu.

TVB Features

The 2017 MLB All-Star Game on Fox delivered a 5.5 household rating nationally, with a 16.6 in Kansas City. Our featured market this week is Tulsa, OK.

Nielsen’s Q1 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Industry Insights into Local Automated TV Buying and Selling.
ANA on Media Transparency: One Year Later – The Full Breakdown
“The rewards for successful advertising should benefit advertisers, their commercial partners and the whole advertising industry. Media transparency is an important step towards that objective.” —Nick Manning, Chief Strategy Officer, Ebiquity
“The major issues in digital are that the supply chain still has way too many touch points in it and it lacks transparency.” —Marc Pritchard, Chief Brand Officer, Proctor & Gamble

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