Industry News

TV account executives are turning to Ready Spots, a service offering pre-produced commercials in a wide range of categories, as a quick-turnaround way to get quality spots to clients.
As core ad revenues slowly improve, radio and TV stations face both opportunities and challenges this year. “The U.S. broadcast station industry, with record 2020 political revenue behind it, has a transitional year ahead,” according to Justin Nielson, analyst, SNL Kagan.
The Media Audit reveals a strong correlation between adults who watched baseball on TV during the past year and the use of a second or third screen while watching TV during the past week.
As crucial field agents servicing Nielsen’s TV panel stopped entering homes during the COVID-19 pandemic, the TV advertising trade group VAB says there has been sharp "undercounting of overall TV use."
Investigative Reporters and Editors, a nonprofit professional organization dedicated to training and supporting journalists who pursue investigative stories, has announced the winners of its 2020 awards.
A report by MoffettNathanson expects U.S. ad spend to rise from around 1.1% of GDP today to roughly 1.6% by 2025. If accurate, that would exceed the previous high of 1.5% set in 2000.
Pluto TV, the ViacomCBS free ad-supported video service, will sharply grow 45% in advertising revenues to $1.14 billion in 2022, up from $790 million this year, according to eMarketer.
Sports wagering has invigorated TV station groups’ core revenue, climbing to the second-biggest ad sales category for many of them and angling to knock automotive from its top spot in the next few years.
According to BIA Advisory Services, which projects that OTT local ad spending will jump from about $1.18 billion to $2.37 billion by 2025. For 2020, the total ad spending number for OTT came in at $990 million; BIA expects an increase to a total of $1.176 billion in 2021.
KTVE in Monroe, La., was recognized by Louisiana Association of Broadcasters for Best Newscast and Best Weathercast in the small market category.

TVB Features

The week of April 2nd, 47% of American adults had received at least one dose of a COVID vaccine, and 45% said they had gone out to eat in the last week. Our featured market this week is St. Louis, MO.

The 2021 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

Future-Forward Strategies for Brands of All Sizes

“As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics if they want to reach a world of audiences whose habits and preferences have shifted.” -Jamie Moldafsky, CMO, Nielsen

TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Updates in: Arkansas, California, Connecticut, Delaware, Georgia, Hawaii, Kansas, Louisiana, Minnesota, Mississippi, Nevada, New Jersey, New Mexico, Oregon, Texas, Washington, D.C., Wisconsin.

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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