Industry News

Disney+, Apple TV+, HBO Max and Peacock to spur growth in market that was worth around $130 billion in 2019, ABI Research says
Local broadcasters are making headway getting advertisers on board with their nascent OTT platforms, drawn by OTT’s targetability and sponsored content opportunities.
VAB says 72% of sports fans “prefer” sports viewing at home, which compares favorably to in-stadium/arena viewing at 19% and out-of-home locations at 8%.
WFAA’s David Schechter and Tegna are putting ordinary people in Dallas in the role of reporters to tackle divisive issues like climate change, racism and Trump’s border wall.
Sinclair and Nexstar have settled Tribune's lawsuit against Sinclair over their failure to close its previous deal to buy Tribune.
ViacomCBS said that its streaming service had a record number of signups for a month in January, getting a boost from the premiere of Star Trek: Picard plus promotion during the CBS broadcast of the Grammy Awards.

Consumers spent more time watching video in 2019 than in 2018, according to Parks Associates, which reported a 33% increase in hours spent per week in video viewing.

Buying based on impressions enables a larger variety of programs, takes advantage of broadcast TV’s reach and provides greater voter targeting.

TVB Features

The AFC Championship delivered a 23.0 live+1 hhld rating with a 55.7 in Kansas City, and the NFC Championship delivered a 22.0 live+1 hhld rating with a 42.8 in San Francisco. Our featured market this week in Knoxville, TN.

A New Era in Broadcast TV: 2020 Media Trends to Set the Stage for ATSC 3.0

“In 2020 local broadcasters will continue to make the shifts necessary to create a more level playing field, from moving towards impressions as the common currency for buying and selling advertising, to streamlining invoicing and payment processing, all while embracing automation in buying and selling processes.” —Eric Mathewson, CEO, WideOrbit

“I think it’s morning in the broadcast industry. Media companies are not becoming irrelevant. Although there’s been a lot of bumpiness, people who say that media companies are dying are just embarrassing themselves.”—Josh Stinehour, principal analyst, Devoncroft Partners

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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