Industry News

Feature Commentary | Madhive: Moving Forward from the Current TV Measurement Culture Clash

Measurement and currency are some of the hottest terms in TV right now as the tug-of-war battle between panels and ACR continues to take center stage. (ACR is a technology built into smart TVs that is used to identify and verify what is actually playing on the device). But in the year ahead, it’s not about crowning a winner, it’s about leveraging them together

The U.S. set a gambling record of $55 billion in 2022, according to the American Gaming Association. In a race for awareness and market share, advertisers followed suit, upping media investments 40% to $866 million, according to MediaRadar.
The National Retail Federation expects Easter-related sales to climb to $24 billion this year -- a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020.
She becomes Hearst’s most senior human resources executive, leading companywide strategy, programs and human capital management support.
“As attention shifts from tactic to strategy across global marketing practices, it’s vital to help advertisers secure better outcomes including avoiding ad waste,” Coca-Cola global senior director Greg Pharo said.

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