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TV account executives are turning to Ready Spots, a service offering pre-produced commercials in a wide range of categories, as a quick-turnaround way to get quality spots to clients.
As core ad revenues slowly improve, radio and TV stations face both opportunities and challenges this year. “The U.S. broadcast station industry, with record 2020 political revenue behind it, has a transitional year ahead,” according to Justin Nielson, analyst, SNL Kagan.
The Media Audit reveals a strong correlation between adults who watched baseball on TV during the past year and the use of a second or third screen while watching TV during the past week.
As crucial field agents servicing Nielsen’s TV panel stopped entering homes during the COVID-19 pandemic, the TV advertising trade group VAB says there has been sharp "undercounting of overall TV use."
Investigative Reporters and Editors, a nonprofit professional organization dedicated to training and supporting journalists who pursue investigative stories, has announced the winners of its 2020 awards.
A report by MoffettNathanson expects U.S. ad spend to rise from around 1.1% of GDP today to roughly 1.6% by 2025. If accurate, that would exceed the previous high of 1.5% set in 2000.
Pluto TV, the ViacomCBS free ad-supported video service, will sharply grow 45% in advertising revenues to $1.14 billion in 2022, up from $790 million this year, according to eMarketer.
Sports wagering has invigorated TV station groups’ core revenue, climbing to the second-biggest ad sales category for many of them and angling to knock automotive from its top spot in the next few years.
According to BIA Advisory Services, which projects that OTT local ad spending will jump from about $1.18 billion to $2.37 billion by 2025. For 2020, the total ad spending number for OTT came in at $990 million; BIA expects an increase to a total of $1.176 billion in 2021.
KTVE in Monroe, La., was recognized by Louisiana Association of Broadcasters for Best Newscast and Best Weathercast in the small market category.
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