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Industry News

Feature Commentary: How TV Sellers Can Help Clients Navigate Advertising in Uncertain Times

August 15, 2022

Planning and strategizing are two of the most important things clients can do to maintain and grow their businesses during challenging times. The following resources will enable TV sellers to assist them in making the best decisions for their business.

Bolstered by a strong H1, and by political advertising propping up an otherwise economics lowdown-impacted H2, U.S. ad revenues for full-year 2022 are expected to pass $300 billion for the first time, reaching $323 billion, according to MAGNA’s just released forecast.
U.S. light-vehicle sales remain in lower gear as Q3 winds down, while slumping consumer sentiment threatens a further downshift, Automotive News reports.
The TV networks haven’t been particularly fond of Nielsen in recent months, but their digital rivals seem pretty impressed.
It will rebrand its Newsy network and combine it with the resources of the Scripps Washington Bureau and Local Media national news desk, to form a national news division.

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