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Industry News

Of four major audience data sources – Nielsen, 605, DISH, Samba – only Nielsen shows a YOY TV Usage decline in Q3 2020. Although DISH shows about a half of one percentage point decline, both 605 and Samba show double digit increases YOY in Q3 2020.
In this op-ed Hadassa Gerber, EVP, Chief Research Officer, TVB discusses how marketers can reach 88 percent of ad-free streaming viewers by combining broadcast TV websites/apps with the high impact of broadcast TV.
Consumers cut spending by 1.3% last month, trimming expenditures on autos, furniture, electronics, building materials and other items, the Commerce Department reported.
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