Advertising Analytics has raised their political advertising forecast 12%, from $6.0 billion to $6.7 billion. They cite numerous reasons, including higher-than-expected primary spending, lack of face-to-face campaigning, and higher fund-raising by the candidates. Our featured market this week is Huntsville-Decatur (Florence), AL.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.

TVB's latest news in 60 seconds. This week's topic, States Open for Business with Hadassa Gerber, EVP, Chief Research Officer, TVB.

Don’t Bet Against Local TV Advertising

“Whether it is E.W. Scripps’ Rebound campaign, ABC’s Localish initiative or any of a dozen “buy local” efforts on the air across the country, stations answer the bell as they always do. Research shows local television remains the most relevant and valuable media presence in communities large and small across the country, more than print, radio, cable or social media.”—John Altenbern, president, CJ&N, media research and consulting firm

TVB commissioned Dynata to conduct a study during this unprecedented time to determine the pandemic’s impact on people’s attitudes about and consumption of media.

TVB analyzed TV viewership of March and April 2020, comparing them to the same time in 2019. Among key demos and dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.