Industry News

Nexstar will begin highlighting the finalists of its Nexstar Woman of the Year contest. It will profile the top four nominees in each of its 113 markets every Tuesday through the end of the month on its local newscast, as well as featuring them on its station web sites.
Yard Care + Landscaping Enthusiasts are turning to their TVs to learn about this year’s trends and deals. Nearly 64% watch more than three hours of TV every day. They’re also 29% more likely to visit the website of a local TV station where they can be exposed to even more ads.
According to Sensor Tower, the iOS and Android apps for Paramount+ have been downloaded around 900,000 times one day after launching.
NBCU Telemundo is releasing a new public service announcement for Women’s History Month. The PSA is part of the company’s Unstoppable Women campaign, which launched in 2019.
Bally's Corporation, a leading U.S. provider of land-based gaming and interactive entertainment, announced a multiyear strategic partnership designating Bally's as an Authorized Sports Betting Operator of the NBA.
WXIA Atlanta has promoted Kristie Anderson to assistant news director. She previously was managing editor of daily content.
Nielsen said it completed the $2.7 billion sale of its troublesome Global Connect Business. The unit was acquired by Advent International in partnership with Jim Peck and is now known as Nielsen IQ.
Research from Parks Associates indicates that more than 12 million U.S. consumers have cancelled their home broadband service, with high cost cited as the most common reason.
ViacomCBS launched its Paramount Plus streaming service across most mobile and connected TV devices.
E.W. Scripps will run a commercial interruption-free special on its TV stations across the country to spark a national dialogue around implicit bias while advancing conversations at the local level on 61 stations in the 41 markets where it operates.

TVB Features

With a 67% lift using live+1 over live+same day, The Rookie topped this week's programs with adults 25-54. Our featured market this week is Cleveland-Akron (Canton), OH.

The 2021 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is

“When the digital world collided with television, a game-changing opportunity emerged: the ability to measure actual consumer behavior in response to TV ads, in real-time… TV can be as responsive and accountable as digital marketing, which is great news for TV advertisers and those who may have dismissed it in the past.” –Kevin Krim, CEO, EDO

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As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Updates in: Colorado, Connecticut, Florida, Georgia, Indiana, Kentucky, Massachusetts, Mississippi, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wyoming.

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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