Industry News

Press Release: CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

The Coalition for Innovative Media Measurement (CIMM) and Television Bureau of Advertising (TVB) has issued new guidelines for local TV aimed to achieve reliable, stable and accurate post analysis where the projected rating – the buyer and seller’s agreed upon audience prior to the ad running – is compared with the measured rating after the ad runs. The Post Analysis Guidelines is the first of three co-funded projects co-developed by CIMM and the TVB, to support the local marketplace.

Feature Commentary: Three Reasons Local Broadcast TV News is Most Trusted, Most Valued

A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.

Tegna Inc. today said that Lynn Beall, executive vice president and chief operating officer of media operations, will depart from Tegna in mid-2025.
WGBA, an NBC affiliate in Green Bay, Wisconsin, said it named Bob Schaper was news director, effective October 28.
Longtime communications executive Mike Nelson is leaving his post as SVP Communications for CBS News, Stations and Media Ventures.
Tim Wieland, president and general manager of CBS’ KCNC Denver, has been promoted to regional general manager at CBS News and Stations, Jennifer Mitchell, president, CBS Television Stations (West and Midwest) said on Wednesday. In his expanded role, Wieland will move to Los Angeles to oversee KCBS and KCAL, while also maintaining oversight of KCNC.

Events Calendar

TVB Virtual Forward Sales Conference 2024

All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. The Virtual Forward Sales Conference brings together broadcasters and agency/advertiser executive decision makers as well as […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]

2024 ANA Multicultural Marketing & Diversity Conference

The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]