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The pandemic has served as an accelerant for many businesses. TV is no exception, with streaming now accounting for 25% of all TV minutes viewed, up from 19% in 4Q 2019, according to Nielsen’s latest Total Audience Report.
With NextGen TV, broadcasters are moving from a one-to-many relationship with viewers, via a TV hanging on the wall, to a one-on-one relationship with them, said Mark Aitken, president of One Media. Aitken suggested the industry would one day create a broadcast app store, similar to those operated by Apple and Android.
Broadcasters competing in an increasingly DTC world will need to know more about how consumers are experiencing their programming, predicted Brick Ecksten, CEO of Qligent. As they build their business in OTT and ATSC 3.0, TV executives will join Netflix and other DTC giants in keeping close tabs on how well their content is performing as the consumer engages with it.
With an election coming up and a pandemic raging, TV news viewership was up 23% in September from a year ago, according to Nielsen’s latest Local Watch Report.
Nexstar Media Group said that it will combine its Nexstar Broadcasting and Nexstar Digital units into a single operating subsidiary called Nexstar Inc. Aims to maximize the value of Nexstar’s content, national reach and consumer digital usage.
Single-family homebuilding accelerated in September cementing the housing market’s status as the star of the economic recovery.
The National Retail Federation said this week that consumers expect to spend $997.79 on gifts, holiday items like food and decorations, and additional “non-gift” purchases, according to a survey of 7,660 consumers conducted in early October. That’s a drop of about $50 from last year’s survey.
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TVB Features

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“The importance of locality is just huge. In many cases our dealers are on a first-name basis in the community and the use of local TV to tell the dealer story is just so incredibly important. Opportunities to hear how to leverage local stations are just as important.”—Matt VanDyke, Director of U.S. Marketing, Ford

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TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.

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An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
 

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