Business Development

Everything you need to sell local broadcast more effectively.

TVB’s Business Development hub empowers members with proven strategies, expert consulting, political advertising guidance, and compelling spot/testimonial examples. Whether you’re growing your client base, preparing for sales presentations, or seeking specialized training, our Biz Dev resources are designed to help you close the deal and elevate local broadcast TV.

Find the Resources You Need:

See how local TV advertising works in the real world!
View AE Dashboard
Consulting Services
Sales Campaigns & Resources
Ad Spend & Analytics
Political
TVB University

Find the Resources You Need

TVB’s Business Development hub empowers members with proven strategies, expert consulting, political advertising guidance, and compelling spot/testimonial examples.

Whether you’re growing your client base, preparing for sales presentations, or seeking specialized training, our Biz Dev resources are designed to help you close the deal and elevate local broadcast TV.

Consulting Services

Human typing on laptop with notepad on desk

Sales Campaigns & Resources

AE Dashboard

Ad Spend & Analytics

American flag in front of Capitol Building.

Political

TVB University

Consulting Services

Our Business Development team is here to help you grow revenue and close new business. Whether you’re launching a new campaign or strengthening existing partnerships, let us help you make the most of every opportunity with our tailored Consulting Services.

Explore Consulting Options

meet brad! 3 Types of Consulting how to partner with TVB Real Client Testimonials learn more

Meet Brad!

TVB, President & CEO

TVB’s 3 Types of Consulting

TVB’s consulting services are designed to deliver tailored support that drives measurable results. Whether through personalized 1:1 consulting calls to help you close key business, dynamic in-market group presentations customized to your market, or hands-on sales training for management and sellers, our team provides the expertise and resources you need to strengthen client relationships and grow broadcast revenue.

In-person or virtual client meetings in your market. A BD rep will work with you and your team to set meetings with business you’re looking to close. We’ve worked in all different categories, from legal to auto.

Broadcast and digital advertiser presentations that can be done in person or virtually and are customized to your market. This includes the signature TVB Road Show presentation. We also offer category specific presentations designed to generate new dollars to broadcast.

In-person and virtual sales training for management and sellers.


Put Our Experience to Work

Partner with a BD Expert

Whether you’re pursuing new categories, strengthening existing advertiser relationships, or looking for creative ways to grow revenue, our team is here to help. Reach out today and discover how our consulting services can make a measurable impact at your station.

Find your region below and reach out today. If you are unsure, contact us at [email protected] and you’ll be connected to your BD representative!

NATIONAL

eMAIL bRAD sEITTER

LOCAL

EMAIL Brian ALLERS
EMAIL Brian WEXLER

AUTOmotive

EMAIL trisha ripperger

Why Stations Trust Our Team

“This opportunity to work with Brian Wexler has been outstanding. With this latest consultation, we expect that we will close over $100,000 in the coming months in the toughest category in our market…Legal. Brian is a pleasure to work with and a thrill to watch in action. Thanks so much to both him and the TVB team for making this possible.”

TVB Member Testimonial

“The TVB team is great and always ready to help. They are a great asset to our team!”

TVB Member Testimonial

“Internal discussions following both calls have produced amazing results. Our Independent Dealer just committed to $15,000/month for 4 months beginning May 1st. Our second call was also very positive, as an in-house Agency has committed to buying an Olympics package above and beyond the Q2 buy! Great job Brian Allers and team, can’t thank you enough!”

TVB Member Testimonial

“We thank you again for taking the time to meet with us and share such valuable information. We truly appreciated the data and insights provided, especially regarding the continued relevance and impact of TV and broadcasting in today’s marketing landscape. As a local service company, we are excited about the opportunity to continue growing our business and expanding our marketing efforts in new and effective ways. Your presentation gave us important perspective and ideas that we look forward to exploring further. We also appreciate the engaging and enjoyable way the information was presented. It made the learning experience both informative and memorable. Thank you again for your time, insight, and support.”

TVB Member Testimonial

Sales Resources & Campaigns

Practical tools, templates, and tips to support every stage of the sales process, from planning to proposal.

Sales Tools & Resources

broadcast calendar BIZDEVBUZZ category selling TV Basics digital media competitive media selling with impressions Sales Resources creative examples Broadcast TV is key to advertisers Ad Spend & Analytics LEARN MORE

Broadcast Calendar

Plan ahead with confidence.

Access the latest Broadcast Calendars and Nielsen Survey Schedules to stay aligned with industry-standard billing cycles and measurement periods. Use these tools to guide campaign planning and keep your timelines on track.

Broadcast Calendar

Biz Dev Buzz

The latest intel for local broadcast TV sellers – right to your inbox!

Note: Biz Dev Buzz newsletters are available only to members. Please login to read them, or head to our membership area and learn more about becoming a member!

Category Selling

Category insights to power your pitch.

This section offers curated resources by advertiser category to help you tailor your sales approach. Dive into data, strategies, and selling points that speak directly to the needs of key verticals. Some files are available to members only—sign up here to access them.

TV Basics

TV Basics is your go-to reference hub.

From audience trends and commercial activity to planning tools and government data, this section compiles essential resources to support your sales conversations. Quickly access charts, stats, and reports that help explain the value of broadcast TV—when you need them, where you need them.

TV Basics

Digital Media

Selling digital doesn’t have to be complicated.

This section breaks down key concepts and strategies to help you confidently sell digital products alongside broadcast TV. With clear explanations, real-world examples, and ready-to-use PowerPoint decks, you’ll learn how to package digital solutions that truly deliver for advertisers. Whether you need a quick refresher or a deeper dive, these tools are here to support your success. Access is available to members only—sign up here.

Digital Media

Competitive Media

Category insights to power your pitch.

This section offers curated resources by advertiser category to help you tailor your sales approach. Dive into data, strategies, and selling points that speak directly to the needs of key verticals. Files are available to members only—sign up here to access them.

Cable
Billboards
direct mail
radio
social media

Selling With Impressions

Make impressions part of every conversation.

As buyers shift to cross-platform evaluation, impressions have become the currency of modern media. This section includes a PowerPoint, on-demand video, and a helpful FAQ to guide your understanding and help advertisers transition smoothly. Learn the facts, share the value, and support local broadcasters with confidence. Access is available to members only—sign up here.

selling with impressions FAQ Transitioning to Impressions

Sales Resources

Strengthen every stage of your sales cycle.

This section offers practical tools to help you connect with potential advertisers and move deals forward at every stage of the sales cycle. From client needs analysis and closing strategies to scripts, worksheets, and tactics that boost callback rates, these resources are designed to streamline your sales efforts and improve results from your first contact to final agreement. These files are available to members only—sign up here to access them.

Sales Calls Client Needs
CNA in Action
Prospecting Terminology
Prospecting Tips PowerPoint
Prospecting Tips Worksheets
Closing Tips
5 strategies to close faster

Creative Examples

Bring creative ideas to life.

This section includes resources to support effective commercial messaging, from scriptwriting templates and best practices to production planning tools. Whether you’re drafting a spot or coordinating talent, these assets help ensure strong, on-brand execution every time. Files are available to members only—sign up here to access them.

Script Writing

Production/Talent

Client Success Stories

Explore successful campaigns that highlight how local businesses across categories have leveraged TV and digital strategies to drive measurable outcomes. These stories showcase creative solutions, proven results, and the power of broadcast in action. Some files are available to members only—sign up here to access them.

Broadcast TV is Key for Advertisers

Broadcast TV delivers results advertisers can count on.

This presentation compiles recent data from studies like Media Comparisons, Purchase Funnel, and Local TV News to show how broadcast TV drives awareness and influences consumer decisions. Use it to support your pitch and highlight why TV remains essential in today’s media landscape. Files are available to members only—sign up here to access them.

PowerPoint PDF

High-Net-Worth Report

Unlock the Value of High-Net-Worth Audiences.

This report showcases how broadcast TV performs exceptionally well among households with a net worth of $500K or more. Drawing from several TVB studies—including the Purchase Funnel, Media Comparisons, and more—it reveals TV’s unmatched reach, trust, and influence. Learn how linear TV continues to be a dominant force in driving awareness and purchasing decisions among affluent consumers.

High-Net-Worth-Report

Ad Spend & Analytics

Support your pitch with real spending data.

This section compiles trusted sources and reports on ad spend trends across categories, markets, and media types. Use these tools to better understand where dollars are going—and how broadcast TV stacks up.

AE Dashboard

Explore real-world examples of local broadcast TV in action. These videos and commercials showcase how businesses effectively use the power of broadcast TV to drive results, helping brands build awareness, trust, and measurable success. These real-world spots demonstrate how local TV delivers.

Select a category to watch commericals and campaigns that demonstrate how local TV advertising works in the real world.

Explore By Industry

Financial Automotive Furniture HealthCare Home Improvement Legal Services

Ad Spend & Analytics

Explore strategic insights into broadcast ad spending.

This section focuses on practical tools and data used by stations and sales teams to demonstrate value to advertisers. Dive into national and local spend trends, advertiser rankings, and market performance reports—everything you need to support compelling sales conversations.

Political

Access tools, timelines, and data to plan for political advertising campaigns across local TV markets.

This section provides vital planning resources for stations and sales teams preparing for political windows. From election timelines and market forecasts to strategic tools for campaign budgeting, explore everything you need to drive effective messaging in key races. Equip yourself with insights to better inform candidates, PACs, and consultants about the unmatched reach and trust of local broadcast TV.

discover your TVBU path

ABOUT TVBU what you’ll learn FAQs success stories enroll now

TVBU is the official online sales training certification program for broadcast TVB members, designed for local media sales executives at all levels.

The AE and Category Sales Training courses offer tools, strategies, and processes to boost sales and navigate the evolving media landscape.

Enroll in TVBU’s FREE sales training courses today!

TVBU Courses Include:

AE Sales Training

TVBU’s AE Sales Training course is designed to teach sellers a process for developing business which translates into selling confidence, additional revenue and sales success.

The comprehensive course includes everything from understanding the media allocation strategy, prospecting tips, and competitive media positioning to addressing new trends including streaming, and other digital products.

Personal growth lessons include time management, creating a personal branding one sheet, and so much more. Graduate with a TVBU AE Sales Certification!

Classes Include:

  • Identifying prospects
  • Getting appointments
  • Making the pitch
  • Closing!

Category Sales Training

The TVBU Category Sales Certification course provides sellers with the sales tools and strategies to be better prepared to talk to clients in specific categories, ensuring their clients succeed and grow their own book of business.

This certification will distinguish sellers as specialists in their field. Graduate with a TVBU Category Sales Certification. A one-of-a-kind certification in our industry!

Classes include:

  • Category insights
  • Competitive spending data
  • Strategies for success
  • Key takeaways

TVBU FAQs

There is no cost for TVB members; your station’s membership dues cover TVBU enrollment. 

Both courses are self-paced so you can move as quickly as your schedule permits.

  • The AE Sales Training course has about 7-8 hours of content with 18 classes and 40 videos. Some students finish the course in 2 days and others finish it in a few weeks by taking a course or two at a time.
  • The Category Selling Certification has about 2-3 hours of content with 7 classes and 9 videos. Students can quickly move through this course. It’s designed so you can go into the course and take a single category class that might be relevant for an upcoming sales call. For example: You have an upcoming sales call with a car dealer. You can go in and learn about the automotive category specifically to help prepare you for the meeting.

Both courses include videos that are packed full of information while being fun and engaging to watch.

Brad Seitter, EVP, Local & Nat’l Business Development, TVB; Brian Allers, SVP, Business Development, TVB; and Brian Wexler, SVP, Business Development, TVB.

Upon completion of the course, you will be a TVB-certified seller. You will receive a graduation certificate and a badge that you can proudly display on social media. You will also have access to a one-on-one consulting session with a member of the TVB Business Development Team.

Learning That Drives Results!

Check out the video below to see how a fellow TVB member uses TVBU.

  • Very Empowering!

    Key Quote: “Showed you how to navigate the sales world without overloading you with too much info. The course felt more like mentoring pointing you in the right direction”  

    Key Moment:”I’m new in sales and as I was taking the class, I was able to understand the conversations going on around me. PLUS…I was able to help one of the senior sellers showing them one of the graphs from the training about handling objections.”

    Key Takeaway: “It’s the little moments in sales that could change everything, and the training was full of these
    little moments.” 
    Account Executive – New to the Industry 

  • LOVED all the research!

    Key Quote: “Confirmed a lot of what I already knew about sales, was a good refresher on things I hadn’t thought of in awhile and learned some new things too. ”  

    Key Moment: “Used some of the materials in my sales meetings. We get beaten up in our business and it was empowering for me and our sellers to be reminded of the power of our medium with
    real research. ”

    Key Takeaway: “All the classes work together. Everything a modern salesperson needs.” 
    Digital Sales Manager – Very Experienced

  • Great learning tool!

    Key Quote: “Great refresher. Very Empowering. Sometimes you forget how much we know. We know more than we realize so it was a great refresher for me. I told my mentee to take it right away. ”  

    Key Moment:”I tweaked what I was doing and used one of the prospecting techniques. Instead of sending a long bullet pointed email, I kept is short, sweet and to the point and I got an appointment with a buyer who I had been trying to see for a very long time.”

    Key Takeaway: “Loved being able to download the presentations that went with the video lessons. I was able to take notes and refer back to them.” 
    Client Solutions Executive – Very Experienced

  • The training was very good!

    Key Quote: “Overall, very helpful and enlightening. Made me feel good about my knowledge. In alignment with what I know works in sales. Great refresher and I learned some new things too.”  

    Key Moment: “Loved all the videos and the different professors teaching different topics. Felt like a real university”

    Key Takeaway: “You can never stop learning.”
    Senior Sales Executive – Very Experienced

TVBU is everything a modern salesperson needs. All the classes worked together, and I LOVED all the research. I even used some of the materials in my sales meetings. It was empowering for everyone to be reminded of the power of our medium.”

– Account Executive – New to the industry

Click Below & Start Class Today!