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Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers

Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers

Spanish-language media giant Univision has agreed to license the ad industry’s Ad-ID advertising assets coding system to identify, track and “significantly improve targeting and delivery” for ads aimed at its Hispanic viewers.

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