With subscription streaming video platforms embracing ad-supported distribution, new data suggests upwards of 50% of Americans (171.5 million) could be streaming AVOD or free ad-supported streaming television (FAST) content by 2026.
With subscription streaming video platforms embracing ad-supported distribution, new data suggests upwards of 50% of Americans (171.5 million) could be streaming AVOD or free ad-supported streaming television (FAST) content by 2026.