Linkedin-in x
LOG IN
Home
Older, Wealthier Viewers Value TV News and Sports More, LRG Says

Older, Wealthier Viewers Value TV News and Sports More, LRG Says

Despite the increase in cordcutting, drawing viewers away from pay-TV, interest in live news and sports—a staple of traditional linear TV—remains high among older, wealthier viewers, according to a recent study from Leichtman Research Group.

© 2025 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2025 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN