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As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving

As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving

The TV upfront advertising market is well underway with NBCUniversal, Walt Disney and Fox Corp. making deals at modest cost-per-thousand viewer (CPM) increases in pricing, according to media agency executives.

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