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Programmatic Marketplace Growing Around OTT and Digital – Details in New Report

Programmatic Marketplace Growing Around OTT and Digital – Details in New Report

The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023 and $3.4B by 2026.

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