Samba sells its ad sales division to MiQ as it looks to sidestep conflicts with its measurement efforts. The deal positions Samba as the only pure-play measurement provider, aside from Nielsen, with direct consumer panel and data relationships.
Samba sells its ad sales division to MiQ as it looks to sidestep conflicts with its measurement efforts. The deal positions Samba as the only pure-play measurement provider, aside from Nielsen, with direct consumer panel and data relationships.