“Our 2023 forecast assumes that the scatter market, in which advertising is sold on a real-time basis, remains choppy until the start of the 2023/2024 TV season,” writes Naveen Sarma, credit analyst, S&P Global Ratings.
“Our 2023 forecast assumes that the scatter market, in which advertising is sold on a real-time basis, remains choppy until the start of the 2023/2024 TV season,” writes Naveen Sarma, credit analyst, S&P Global Ratings.