Television, Search Inseparable During Super Bowl, Google And YouTube Data Shows

The National Football League’s Super Bowl LVIII attracted 39 million U.S. households — up 6% from the prior year, reaching the highest Super Bowl viewership seen in the past six years, according to Samba TV. It was not only the game that attracted viewers A total of 30.1 million U.S. households watched the 2024 Super Bowl Halftime Show, up 5% from the prior year, Samba’s data shows.