When TV Ratings Finally Collide With Streaming

The Media Rating Council, which accredits audience measurement models from such companies as Nielsen, Comscore and VideoAmp, gave a thumbs-up to Nielsen’s plan to incorporate first-party data from streaming outlets into its national TV ratings panel. The “panel plus big data” measurement has the potential — at least for live events — to show that a noticeably higher number of people are watching a given program than the panel-only measure.