Cox Media Group, Comscore Agree To New Deal For CMG TV Stations

“We’re excited to expand our relationship with Comscore and welcome competition and alternatives for television audience measurement data,” said Dan York, CMG president-CEO. “To ensure that we best serve our viewers, clients, and communities, it’s critical that we have stable and accurate data and deep audience insights. Comscore, with its massive scale and granularity, provides a robust platform where station ratings are counted with no zero cells, which is great news for our advertisers.”