Business Development TeamTVBU Sales UniversityConsulting ServicesPolitical ResourcesDigitalCompetitive MediaCategory SellingSales PromotionsSpots & Testimonials Video LibraryProspectingSales CallsCreativeSelling with Impressions
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q1 2025 | Take the TVB.org Research Virtual Web Tour
Mother’s Day Report 20252025 Purchase Funnel Study2025 Media Comparisons StudySVOD StudyVideo Media Devices UsageSevere Weather Emergency SurveyLocal Broadcast TV News StudyNumbers that Measure Up! TV & Digital
Nielsen’s Gauge Report Doesn’t Tell The Full StoryTV Value in a Digital/Streaming WorldTV BasicsCategory StudiesBroadcast TV is Key for AdvertisersTV ProgrammingPost Analysis GuidelinesLinear TV/Streaming
CIMM TVB Local TV & Video Innovation ShowcaseHUT/PUT National Prime TrendsTransitioning to ImpressionsCompetitive MediaHelp Stop Relative Duration WeightingTVB InsightsOver-the-Air (OTA)
Ad SpendingGovernment Data Resources
Agencies & Advertisers: Some content in this section is protected, please request access here.
Capturing the 2025 Auto CustomerNumbers that Measure Up! TV & DigitalPost Analysis GuidelinesNielsen’s Gauge Report Doesn’t Tell The Full StoryThought Leadership for MarketersBroadcast is Key for AdvertisersTransitioning to ImpressionsL + 1 Makes Business SenseNational & Local Planning ToolsCreating Local StrategiesTVB Insights Weekly NewsletterLocal TV is CrossPlatform
TVB News MinuteTVB WebinarsTVB.org Research Virtual Web Tour
NEXT Women VideosNEXT Women in Media PodcastsPSAs
Broadcast Groups, Markets & StationsMember DirectoryDigital Multicast/Diginet DirectoryLocal Broadcast TV Careers
The multi-year deal includes local TV and OTT measurement for stations in six markets across the U.S.
