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Business Development Team

Business Development Team

Brad Seitter, Executive Vice President, Local & National Business Development, TVB
Brad Seitter
Executive Vice President, Local & National Business Development, TVB

Brad Seitter is Executive Vice President, Local & National Business Development for TVB, the national trade association representing America’s local broadcast television industry. As EVP of TVB’s local and national business development, Brad oversees TVB’s business development efforts across all 210 DMAs. Brad travels the country presenting directly to advertisers at the invitation of TVB member stations in group and one-on-one sessions. Using research, media strategy and truth serum, TVB’s business development team has successfully moved millions of dollars in ad spend from other mediums to broadcast TV. Brad’s background includes over 25 years in broadcast TV, including time with Scripps and FOX O&O stations.


Steve Sturm, Executive Automotive Consultant, TVB
Steve Sturm
Executive Automotive Consultant, TVB

Steve Sturm is the Executive Automotive Consultant for TVB, the national trade association representing America’s local broadcast industry. Steve has been the Executive Automotive Consultant for TVB for over 5 years. He provides his unique perspective on current sales, market, brand and marketing updates to the industry. He has published an Auto Industry Playbook which provides a comprehensive review of the industry and key selling techniques. Steve and the Business Development team provide one‐on‐one calls to member stations for their key Auto accounts to help grow or gain new revenue. He is a widely accomplished senior automobile marketing and media executive who has driven billions of dollars in revenue and market share growth, while achieving industry leadership for new and established brands. Steve was a valued member of senior management teams at Toyota Motor North America and Toyota Motor Sales USA.


Brian Allers, Senior Vice President, Business Development, TVB
Brian Allers
Senior Vice President, Business Development, TVB

Brian Allers is Senior Vice President, Business Development for TVB, the national trade association representing America’s local broadcast television industry. Brian’s background includes over 20 years in marketing and advertising. In his role with TVB, Brian works with local broadcast stations and ownership groups by traveling the country and presenting to advertisers on how to grow their business through the right allocation media dollars. Brian also spearheads TVB’s successful AE Training program and AE Dashboard, TVB’s dedicated online sales resource. Brian handles the Midwest and West Coast Divisions for TVB. Prior, Brian had successful stints as a senior local sales account executive at a number of local TV stations owned by leading broadcast organizations including Meredith and Scripps.


Brian Wexler, Senior Vice President, Business Development, TVB
Brian Wexler
Senior Vice President, Business Development, TVB

Brian Wexler is Senior Vice President, Business Development at TVB, the national trade association representing America’s local broadcast television industry. In his TVB role, Brian is responsible for working with member stations to help support their efforts communicating local broadcast television as the leading medium for advertisers and agencies. Using decades of experience and solid market research, Brian is able to provide member stations and their clients a unique perspective on the advertising choices and marketing trends business owners face today. Brian represents the East Coast region, educating them on the power of effective and efficient advertising. He also works closely with station sales providing resources and support such as training, webinars, industry presentations and in-person meetings.


David Buonfiglio, Vice President, Digital, TVB
David Buonfiglio
Vice President, Digital, TVB

David Buonfiglio is Vice President, Digital at TVB, the national trade association representing America’s local broadcast television industry. David began his work in digital sales for TV broadcasters in 2000 at Hearst-owned WCVB-TV in Boston, MA. He’s been driving digital revenue for the broadcast television industry ever since. As both a vendor and a broadcast corporate leader, he has structured and trained digital sales teams with a focus on profitability and client success. David is in his second year as VP, Digital for TVB and is the first to hold this newly created position.