Welcome to Vantage Point, your monthly roundup of news, research, and insights shaping local broadcast TV and political advertising. Each month, we highlight the latest trends, ad campaigns, and policy updates that impact stations, advertisers, and voters. Bookmark this page and check back regularly for fresh perspectives and resources designed to keep you informed and ahead of the curve.

JUNE 2026 EDITION

PRIMARIES HEAT UP AS TVB GATHERS ADVERTISERS AND POLITICOS

Articles:

“…in the most expensive U.S. House primary ever recorded…”
Republican Thomas Massie pitted against Trump-backed opponent in most expensive House primary in history | ABC News | READ MORE

“…AdImpact has declared the state’s gubernatorial primary the most expensive governor’s race on record.”
CA Gov Ad Analysis: The Most Expensive Gubernatorial Race on Record | AdImpact | READ MORE

“…Politico’s Weekly Score…”
Lessons from a jam-packed primary night | Politico | READ MORE

What We’re Reading:

Kentucky U.S. Rep. Thomas Massie lost his Republican House primary Tuesday, becoming the latest Republican lawmaker to anger President Donald Trump and then fall to a primary challenger backed by the president. | READ MORE

The ads come a few weeks after Americans for Prosperity Action warned the GOP’s Senate majority is “at risk.” | READ MORE

Murky political spending groups tout innocuous causes like “jobs,” “democracy,” and “electing women.” Here’s a guide to who’s really behind them. | READ MORE