Building on the tremendous success of TVB’s virtual Forward 2020, Forward 2021 will take place virtually on 9/30/21. Last year, nearly 4,000 TVB members and customer guests attended this popular event.
In 2021, our virtual conference 2.0 will deliver an even bigger and better experience. Session topics will include measurement, business and political forecasts, automated TV, automotive, political, business development and much more.
Registration is currently open at the broadcast group level only. Please check with your leadership. Individual registration will open in mid-August.
The conference agenda is posted, please check back often for updates.
Currently the SVP of Business Development for TVB, Brian’s background includes over 20 years in marketing and advertising. In his role with TVB, Brian works with local broadcast stations and ownership groups by traveling the country and presenting to advertisers on how to grow their business through the right allocation of media dollars. Brian also spearheads TVB’s successful AE Training program and AE Dashboard - TVB’s dedicated online sales resource. Brian handles the Midwest and West Coast Divisions for TVB. Previously, Brian had successful stints as a senior local sales account executive at a number of local TV stations owned by leading broadcast organizations including Meredith and Scripps.
David Buonfiglio began his work in digital sales for TV broadcasters in 2000 at Hearst-owned WCVB-TV in Boston, MA. He’s been driving digital revenue for the broadcast television industry ever since. As both a vendor and a broadcast corporate leader, he has structured and trained digital sales teams with a focus on profitability and client success. David is in his second year as VP of Digital for TVB and is the first to hold this newly created position.
Tom Buono has overseen the growth of BIA Financial Network into a diversified network of firms focused on delivering a valuable portfolio of services to the media industry. He has been involved in the creation and management of BIA Capital Strategies, LLC, a communications industry investment bank; BIA Digital Partners LP, a $300 million mezzanine investment fund; and, BIA Advisory Services, a data analytics, consulting, and valuation services firm focused on the local media and advertising sector. Tom is viewed as one of the leading authorities on communications industry business values, investments and strategies.
Timothy C. Busch was appointed President of Nexstar Media Inc. in January 2017 and up until his retirement from Nexstar on June 1, 2021 oversaw its Broadcasting operations. Busch started at Nexstar in 2000 as its VP and GM, and he has been intimately involved in the company’s growth through his expanding leadership roles. He has been an active defender for local broadcasting, and has spent many years lobbying on behalf of broadcasters through his company and board organizations with key lawmakers and the FCC. Since departing Nexstar, Busch formed TCB Advisory LLC and is working with multiple companies, in an investor and/or advisory role centered around marketing, sales development, and growth strategies.
Marshall Cohen is the Political Director at the Democratic Governors Association. A veteran of campaigns across the country at the local, federal, and state level - Marshall has been involved in more than 30 gubernatorial races. A proud native of New Jersey, Marshall got his bachelor’s and master’s degree at The George Washington University.
Dan Conston leads the outside effort to win back the U.S. House for Republicans. He has spent over a dozen years advising some of the country’s most prominent leaders, groups, and companies. Conston serves as President of Congressional Leadership Fund, the super PAC endorsed by House GOP Leadership, as well as their sister advocacy group, American Action Network. Under Conston’s leadership last cycle, CLF became the largest House super PAC in history in 2020, spending $165 million across 54 congressional races. With CLF's help, House Republicans beat all the odds by flipping 15 seats and re-electing every single incumbent.
Joanna Drews is the Cofounder and CEO of HyphaMetrics, an independent quality data supplier offering an all-encompassing view of what the world is watching. Drews has spent over a decade working across disciplines including marketing/branding, data analytics, media measurement and research products, and business development. She accumulated this experience through her time spent at Comscore, Axwave, GroupM, iCrossing, and Interbrand. Throughout her career, Drews witnessed the widespread frustration that arose out of the lack of true cross-platform media -- which ultimately led her to the creation of HyphaMetrics. Additionally, she is the Measurement Chair for AdLedger and on the Client Advisory Board for Captify.
A 20+ year veteran of IPG/MAGNA, Kathy oversees all local activity for clients such as Amazon, Rocket Mortgage, Gilead, BMW, Coca-Cola, T-Mobile and Arby’s, among others. Kathy represents the agency with involvement in several industry associations, such as the 4As, IAB, Nielsen and the TVB. She is also an active member of the Mediabrands Diversity, Equity & Inclusion Council. During her career, she has managed investments for clients such as General Motors, Subaru, McDonald’s, Kohl’s and Lowe’s. Kathy received the agency’s “Truth Well Told” award for her outstanding work on General Motors. In 2015, she was named by AWNY as a Working Mother of the Year and in 2016 was added to the IRTV Mentorship Hall of Fame.
Missy Evenson has been the VP of Sales, Local Media for the EW Scripps Company since 2018. Previously, she held a regional corporate role for Scripps as Director of Regional Strategy. She started her career on the agency buying side of the business moving into national rep firm sales, then onto station sales. Missy worked for stations in San Antonio and Denver in various management roles before coming to Scripps corporate in 2013. She has served as the chairperson for the ABC Sales Advisory committee, and she is currently a member of the Nielsen Local Media Alliance, The Media Ad Sales Council, and a member of the TVB Board of Governors.
Mr. Fantini is CEO of Fantini Research, a company he founded in 2002 that publishes newsletters and research reports targeted to financial industry and investor professionals and C-suite executives in the global gaming industry. The company’s flagship product is Fantini’s Gaming Report, a comprehensive daily must-read for its target audience. Fantini also co-publishes industry-leading gaming machine and games surveys and analyses with Eilers & Krejcik Gaming and the only comprehensive survey of distributed gaming with Fifth Third Bank.
Hadassa Gerber was named Chief Research Officer of TVB in June 2014. She joined TVB from the Syndicated Network Television Association (SNTA), where she served as the Director of Research and Systems for 12 years. Prior to joining SNTA in 2002, she spent 20 years serving in several senior and executive director roles for leading advertising agencies including Y&R, Media Edge, DeWitt Media, and McCann Erickson. Known as an industry thought leader in traditional media analytics, media strategy and digital, Hadassa has worked with numerous blue-chip companies, agency executives, and brand managers to help develop innovative solutions to complex marketing challenges and maximize return on investment.
Dwight Green is Chief Business Officer at AdImpact, focused on strategy, innovation and go-to-market execution. He has driven product and solution buildouts at the intersection of data, MarTech, and media ecosystems for over twenty years. CEO/GM and other executive roles have spanned Nielsen, Kantar, Sumitomo and other major to emerging enterprises. He has founded and led various entrepreneurial ventures and launched his career as a software engineer.
Chris Grove is a nationally recognized expert on the U.S. sports betting and online gambling sectors. A partner at Eilers & Krejcik Gaming, Grove's insights and research are regularly referenced by analysts, media outlets, publicly-traded companies, and policymakers. His work has been cited by outlets including Bloomberg, ESPN, Forbes, the New York Times, the Washington Post, and the Wall Street Journal and he has testified before lawmakers in multiple states including California, Illinois, New York, Nevada, and Washington State. He is also an early-stage investor with positions in over a dozen gaming-related startups and a Distinguished Fellow at UNLV's International Center For Gaming Regulation.
As EVP, Head of Local Video and Audio Investment, Jennifer Hungerbuhler oversees the investment strategy for local video and audio channels across all screen/devices for all Dentsu clients. Jennifer is charged with reinventing the supply side of media, innovating consistent and scalable buying and investment capabilities, and developing richer media owner partnerships, locally and globally. She oversees staff in New York, LA, Detroit, and Atlanta, and is responsible for over $1.5B of media spending. Jennifer has over 20 years of experience in advertising and media buying across a variety of categories including Quick Serve Restaurants, Fine & Causal Dining, Travel and Entertainment, Retail, Automotive, CPG, Spirits/ Beer, and Tune- In.
Steve Lanzano is President and CEO of TVB. Steve joined TVB as president on January 1, 2010. He came to the association from MPG U.S., where he was the Chief Operating Officer. Previously he was the CEO of Mediaedge:cia, responsible for overseeing the agency’s operations across the U.S. and Canada, and global media director at sister agency Mindshare, where he was responsible for the American Express business.
Nancy Larkin is EVP Managing Partner LocalOne at Horizon Media. Throughout her 28 year tenure at Horizon she has worked to ensure that local investment operation is second to none. She has guided the team in this ever-evolving multi-screen world as well as in the development of automation, advanced TV, and targeting platforms. Additionally, Larkin has led the department through numerous changes in the measurement of the medium and has been instrumental in the development of simplified and efficient communication with stations and sales representative organizations. She is a member of 4A’s local committee, NSI Local Alliance committee, and a participant in the TIP initiative.
Bob Liodice is CEO of the ANA and previously served as EVP - responsible for member relations and business development with a focus on strengthening relationships with ANA members and broadening membership base. Prior to the ANA, he was VP of Global Marketing and Sales for Grupo Televisa. Previously, Liodice worked in marketing and financial management at Kraft General Foods and as category marketing manager for the Jell-O and Bakers brands for over 15 years. He is a member of the board of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Geopath, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and World Federation of Advertisers.
Comscore’s CEO and Executive Vice Chairman, Bill Livek, is a driving force for innovation in consumer ---and audience measurement. Prior to Comscore, Mr. Livek served as Vice Chairman & CEO at Rentrak, Co-President of Experian Research Services, Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), VP of Sales/Marketing for Arbitron, and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO. Mr. Livek is a member of the Board of Trustees for the Advertising Research Foundation, and a frequent speaker at advertising industry events.
Becky Meyer is SVP of National Sales for Gray Television; she joined the company in September of 2015. In this role, she oversees the coordination and execution of national transactions in 100 markets and manages agency relations across the country. Prior to Gray, Becky spent 23 years working at Katz Media and in 2000, she took a break from the National business and was Local Sales Manager for WAOW-TV in Wausau, Wisconsin, returning to Katz in 2003.
Zach Montellaro is a state politics reporter at POLITICO. He covers gubernatorial, legislative, and other state-based elections, along with voting rights and election administration on the state and federal level. Previously, he was the author of Morning Score, POLITICO's flagship elections newsletter, for the 2018 and 2020 cycle.
Ralph M. Oakley is President and CEO of Quincy Media, Inc., a family-owned business that operates television stations in 16 markets, two daily newspapers, and two radio stations. He joined the company in 1977 and held various operations and management positions at WGEM (Quincy, IL), WSJV (South Bend, IN) and WVVA (Bluefield, WV). He became VP and GM of WGEM in 1988 and moved to the Quincy corporate staff and joined its Board of Directors in 1993. Oakley is a member of NAB, on the NAB Political Action Committee Board of Trustees, and member of the NAB Leadership Foundation Board of Directors. He serves on the TVB Board of Directors. He has also served as President/Chairman of the NBC Affiliate Board and the ABC Affiliate Board of Governors.
Debra OConnell is President of Networks for Disney Media & Entertainment Distribution and Chair, Board of Directors, TVB. Debra oversees operational leadership including P&L oversight of all of the company’s linear TV channels, as well as business planning, network/channel commercial marketing, and audience strategy for the ABC broadcast network and eight ABC Owned stations, Disney Channel, Disney Junior, Disney XD, ESPN Networks, FX Networks, Freeform and National Geographic Networks. She also oversees content requirements and programming budgets for each of the channels, working closely with the company’s creative content teams while also leading acquisition strategy for second-run and library content across Disney’s portfolio of channels in partnership with the company’s streaming services.
Dave Rexrode has served as the Executive Director of the Republican Governors Association since December of 2018. Previously, he was the organization’s Political Director from 2015-2018, where he managed a $230 million political and independent expenditure budget and oversaw the day-to-day efforts to elect Republican governors in all 50 states. Before joining the RGA, Dave spent nearly two decades working to elect Republican candidates at all levels of government. He has worked on three presidential campaigns, multiple gubernatorial campaigns, managed two congressional campaigns, served as the National Coalitions Director for the RNC, and as the Executive Director of the Republican Party of Virginia.
As EVP of TVB’s local and national business development, Brad oversees TVB’s business development efforts across all 210 DMAs. Brad travels the country presenting directly to advertisers at the invitation of TVB member stations in group and one-on-one sessions. Using research, media strategy, and truth serum, TVB’s business development team has successfully moved millions of dollars in ad spend from other mediums to broadcast TV. Brad’s background includes over 25 years in broadcast TV, including time with Scripps and FOX O&O stations.
As president and CEO of the Ad Council, Lisa Sherman works at the intersection of media, marketing, technology, entertainment and advertising - convening the world’s best marketers to create public engagement campaigns. Sherman is a thought leader, frequent public speaker, and an active participant on advisory boards for several industry and public service organizations, including the World Economic Forum’s Information and Entertainment Stewardship Board. She is an Advisor to Guild Education - a female founded EdTech Unicorn, and a member of the Board of Trustees at Dickinson College. Sherman received the prestigious 2019 Matrix award from New York Women in Communications.
Jason Stein joined Automotive News in October 2003 before transferring to Automotive News Europe in 2005. In 2007, he was named publisher of Automotive News Europe, managing the news and commercial operations covering 32 European countries, marketing, digital, audience and event activities. In 2009, Mr. Stein returned to Detroit to oversee the editorial operations of Automotive News, becoming associate publisher in 2012, then publisher in 2013. In 2016, he oversaw the launch of two new media products: Automotive News Canada, and Fixed Ops Journal. In March, 2020, Mr. Stein began hosting the Daily Drive podcast with more than 350+ C-level guests and nearly 1 million listens to date.
Steve Sturm is the Executive Automotive Consultant for TVB. Over the past five years, Steve has provided his unique perspective on current sales, market, brand and marketing reviews to the industry. He published an Auto Industry Playbook that provides a comprehensive review of the industry and key selling techniques. Steve and the Business Development team provide one-on-one sales calls to member stations for their key auto accounts to help grow or gain new revenue. Prior to consulting with TVB, Steve was a senior automotive marketing and media executive. He was a valued member of the top management teams in chief marketing roles with Toyota Motor North America and Toyota Motor Sales, USA. In addition, following his Toyota career, Steve led the automotive category at the Category Office for AOL and its automotive sites and marketing platforms.
In his TVB role, Brian is responsible for working with member stations to help support their efforts communicating local broadcast television as the leading medium for advertisers and agencies. Using decades of experience and solid market research, Brian is able to provide member stations and their clients a unique perspective on the advertising choices and marketing trends business owners face today. Brian represents the East Coast region, educating them on the power of effective and efficient advertising. He also works closely with station sales providing resources and support such as training, webinars, industry presentations and in-person meetings.
Recognized as a global strategic retail and brand marketing expert, Doug Zarkin has led the transformation of Pearle Vision’s (A division of Luxottica) global strategic marketing, digital platform, visual merchandising, product promotion, and retail footprint. Doug has earned an impressive array of honors for his marketing and brand building work including: ANA Genius Award, Brandweek’s Constellation Award, a Silver Clio Award, and multiple Effie Awards. He’s previously been named “Marketer of the Next Generation” by Brandweek and appeared on several Top 50 Marketers Lists.
Angela Zepeda is the CMO for Hyundai Motor America and is responsible for all of Hyundai’s marketing and advertising activities, including strategic direction, brand development, national and regional advertising, experiential marketing, digital and social media, brand partnerships, and lead generation. Angela was most recently at Hyundai’s agency of record INNOCEAN USA, as senior VP and managing director, handling creative, planning, and media operations. Previously, Angela was CEO of Quigley-Simpson and before that she was CMO of Campbell Ewald-Los Angeles. Angela is an expert in marketing to women, with a keen understanding of the emotional triggers involved in women’s retail habits and has spoken on the topic at various conferences.
Steve Lanzano, President & CEO, TVB
Debra OConnell, President of Networks, Disney Media & Entertainment Distribution;
Chair, Board of Directors, TVB
Tom Buono, Founder, BIA Financial & CEO, BIA Advisory Services
The Future of Measurement
Moderator: Hadassa Gerber, EVP, Chief Research Officer, TVB
Missy Evenson, VP Sales, Local Media, EW Scripps Company
Nancy Larkin, EVP Managing Partner LocalOne, Horizon
Bill Livek, Chief Executive Officer and Executive Vice Chairman, Comscore
Karthik Rao, Chief Operating Officer, Nielsen
TVB Excellence Awards
Presented by: Steve Lanzano, President & CEO, TVB
Honoring Career Achievement
Tim Busch, Former President, Nexstar Media
Ralph Oakley, President and CEO, Quincy Media
Honoring The Media Agency of the Year
Kathy Doyle, EVP, Managing Director, Local Investment, MAGNA Global
Automotive on Overdrive
Moderator: Brad Seitter, EVP, Business Development, TVB
Jason Stein, VP & Publisher, Automotive News
Host: Steve Sturm, Executive Automotive Consultant, TVB
Guest: Angela Zepeda, CMO, Hyundai
Presented by: Eric Mathewson, Founder & CEO, WideOrbit
Presented by: Lisa Sherman, President & CEO, Ad Council
Recipient: Patrick McCreery, President, Meredith Local Media Group
Fight for the Majority
Dan Conston, President, Congressional Leadership Fund
Ali Lapp, President, House Majority PAC
Steve Passwaiter, Vice President & General Manager, Kantar/CMAG
Embracing Business Practices
Moderator: Becky Meyer, SVP, National Sales, Gray Television
Kyle Eng, President, BrandLYNC
Jennifer Hungerbuhler, Head of Local Video and Audio Investment, Dentsu
Enabling Business Practices with AdTech
Moderator: Ed Busby, Senior Vice President, Strategy, TEGNA
Cordie DePascale, Chief Strategy Officer, PremiumMedia360
Mark Gorman, CEO, Matrix Solutions
Dan Lyons, President, SureWaves
TBA: MadHive, WideOrbit
ANA CMO Interview
Host: Bob Liodice, CEO, ANA
Guest: Doug Zarkin, VP & CMO, Pearle Vision
Betting on Sports Betting
Overview: Chris Grove, Partner, EKG
Moderator: Frank Fantini, CEO, Fantini Research
Chris Grove, Partner, EKG
Attribution as a Service
(sponsored by MadHive)
Measuring for the Future of Media, Today
(sponsored by Comscore)
Moderator: Steve Walsh, EVP, Local Markets & National Networks, Comscore
Omni-channel Panel Results
(sponsored by: HyphaMetrics)
Joanna Drews, Cofounder & CEO, HyphaMetrics
Adam Helfgot, CEO, MadHive
(sponsored by Marketron)
Moderator: Brad Seitter, EVP, Business Development, TVB
Speaker: David Kelleher, President, David Auto Group
Moderator: Brian Wexler, SVP, Business Development, TVB
Brett Landon, Local & Digital Sales Manager, WABI-TV
Laura Serbon, General Sales Manager, WVIR-TV
Moderator: Brian Allers, SVP, Business Development, TVB
Speaker: Doug Stacye, Owner, Gutter Cover
OTT/CTV: Measure, Quantify, Sell
(co-sponsored by AdImpact & TVSquared)
Moderator: David Buonfiglio, VP, Digital, TVB
Speakers: Dwight Green, Chief Business Officer, AdImpact
Key Categories Forecast (sponsored by Kantar)
Moderator: Gregory Aston, Global Chief Research Officer, Kantar Media
(sponsored by WideOrbit)
Gubernatorial Races 2022
(sponsored by FastPay)
Moderator: Zach Montellaro, State Politics Reporter, Politico
Marshall Cohen, Political Director, Democratic Governors Association (DGA)
David Rexrode, Executive Director, Republican Governors Association (RGA)
Your Audience, Your Money: Reaggregation on Your Terms
(sponsored by Imagine)
Moderator: James Southern, President, Frontrow Advisory; TIP Consultant
Cordie DePascale, Chief Strategy Officer, PremiumMedia360
Brenda Hetrick, Chief Revenue Officer, Matrix Solutions
Dan Lyons, President, SureWaves
TBA: MadHive, PremiumMedia360, WideOrbit
AdImpact (formerly Advertising Analytics) provides media companies, agencies, and platforms with ad intelligence insights that facilitate enhanced attribution, research, and other media and marketing outcomes. AdImpact provides a 360-dgree view of the TV ad intelligence universe through real-time monitoring of all national broadcast TV networks, 1,100 local broadcasters, more than 80 cable TV networks, digital media advertising, and emerging coverage of Advanced TV.
Moving business forward strategically while driving revenue is the focus of BIA and its team of strategists, economists, and analysts. We help our clients with local selling, competitive assessments, business planning, and budgeting. For sales, our valuation team offers expert appraisal reports. Our leading data platforms include BIA ADVantage™, which provides traditional and digital media advertising forecasts across local TV markets and business verticals, and Media Access Pro™, which profiles TV and Radio stations. We invite you to bring us your biggest challenges, and we will develop a custom solution for your executive and local selling teams. See what we’re up to: www.bia.com. Email us at firstname.lastname@example.org to arrange a time to discuss your specific questions.
Business Wire, a Berkshire Hathaway company, is the global leader in news release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals, and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network. Business Wire has 18 newsrooms worldwide to meet the needs of communications professionals and news media. Learn more at www.businesswire.com. Follow us on Twitter @businesswire.
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.
FastPay helps agencies save time and make money by automating media payments. Our ePay solution generates revenue share on every purchase you make through the platform, using proprietary technology to reduce time and errors while offering sophisticated reporting and transparency. FastPay ePay is the only payments solution created by media, for media. See how much FastPay can save you on time and revenue here. Interested in learning more? Visit our booth or go to www.gofastpay.com.
Hypha is an independent quality data supplier offering an all-encompassing view of what the world is watching. Serving as the connective tissue across the media ecosystem, we provide the precise metrics necessary for trading, optimization, and analytics in today’s unique media environment. We leverage cutting edge technology and industry-accepted research methodologies to serve the marketplace with individualized Zero-Party Data.
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
MadHive is an enterprise software platform that powers modern media. Customers include advertisers that leverage MadHive's next-generation cryptography and AI to prevent fraud and increase margins, as well as broadcast giants that rely on the platform to power their linear reach extension offerings.
Marathon Ventures is one of the largest independent sales organizations in television and represents some of the largest companies in media. Marathon maximizes revenue from direct response and paid programming inventory by combining proprietary inventory management systems with a disciplined, data-driven sales approach that drives inventory allocation and pricing. Marathon expedites cash collections so that revenue is returned to content rights holders quickly and efficiently. www.marathonventures.com.
Marketron is a leading provider of enterprise revenue and profitability management solutions for television, radio and digital outlets. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities. With expertise built on 50 years of industry leadership, Marketron proudly supports the broadcast industry at the local, state and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 100,000 advertisers.
Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing businesses. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit matrixformedia.com.
The Media Sales Institute (MSI), the nation’s leading talent development program for media sales professionals of diverse backgrounds has been addressing the challenge of diversity and inclusion within media for over 20 years. In partnership with the National Association of Black Owned Broadcasters Foundation (NABOB), the MSI has certified over 1000 media sales graduates; and is the best long-term plan to recruit diverse, pre-screened, and highly qualified entry-level employees into the media industry. The intense, ten-day media sales & operations training program for recent college graduates, career changers and military personnel is designed to prepare talented individuals of diverse backgrounds for positions in radio, television, cable, print, digital and interactive sales/operations. Industry recruiters observe candidates' real-world sales presentations and hire for entry-level sales positions. Recruit at the 2021 Media Sales Institute (MSI), scheduled Oct. 25 – Nov. 4 at the Atlanta University Center. Visit themsi.net for more information.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in approximately 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
PremiumMedia360 helps media agencies and sellers buy, sell, and partner more effectively—by letting them take control of the data that guides their interactions. Its reporting and collaboration tools dramatically reduce the time and resources it takes to understand where campaigns stand—from order to invoice—and readies media companies to conduct business across new formats and standards such as TIP. The result: airings records stop being bottlenecks, and start being the source of business insight they should be. Learn more at www.PremiumMedia360.com.
ShareBuilders offers media sales empowerment and revenue growth tools, backed by a team of dedicated industry experts. We work closely with hundreds of TV and radio sales organizations across the country to build data-driven sales strategies and equip them with the platforms that can help manage it all — from activity tracking to inventory management. Our integrated products save our clients time and provide them the intel they need to make better forecasting and pricing decisions. Simply put, we make your data make sense.
For more than 40 years, SQAD has been an industry leader in providing ad cost transparency with actual transaction-based cost data, powerful audience analytic tools, and end-to-end media management and planning software for brands & agencies.
Founded in 2006, SureWaves is a TV Ad Tech pioneer leading the global transformation in linear TV buying and selling with 50+ technology patents. ANNA, an advanced AI driven Sales Automation platform from SureWaves, acts as a Revenue Optimization Brain for TV stations and integrates seamlessly with existing systems using modern APIs and Smart Process Automation. ANNA can download, process, decision data and execute hundreds of thousands of Makegoods and Audience Under-Delivery spots for every TV Station owned by a broadcaster at dead of the night in less than 2 hours, thus, saving thousands of hours in complex repetitive tasks, and millions in missed revenue opportunity for the TV stations and ad agencies. SureWaves technology connects “broken pipes” in the sales workflows and is all set to revolutionize television commerce, allowing broadcasters to maximize existing revenue, unlock new revenue streams and boost productivity.
TVSquared is the largest independent global measurement and attribution platform for converged TV. Our infinitely scalable ADvantage platform measures the effectiveness of linear, addressable and OTT/CTV. We power always-on insights for thousands of advertisers across 75+ countries, including reach and frequency, unique reach, outcomes and audience. Integrated across premium publishers, DSPs and identity and audience partners, TVSquared’s platform processes billions of ad impressions, connecting viewership and ad occurrence data at scale. We deliver the richest picture of TV ad measurement, inclusive of 150M households globally and more than 65 CTV platforms. Trusted by the entire TV ecosystem as the single source of truth, TVSquared measures TV how people watch it – across platforms and screens.
Save time, save money, and be more productive with vCreative’s cloud-based workflow software solutions for TV, radio, and digital. 5,000+ local and national stations and networks trust vCreative to streamline internal operations by centralizing status updates, communication, approvals, and more into a single platform. Our easy-to-use, dependable software products empower sales, production, traffic, promotions, on-air and digital teams to collaborate from anywhere and work more efficiently by simplifying workflow processes and eliminating costly errors. Whether you’re operating one station or managing multiple departments across markets, we understand the unique challenges that you face every day in broadcast media. vCreative software is built to help you succeed by simplifying your day and giving you the tools you need to be highly functional, efficient, and profitable.
WideOrbit helps media companies do more business by making it easier to buy and sell advertising. Say hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. Doing more business in an evolving media landscape means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That’s why so many industry leaders – including NBCUniversal, Fox, ViacomCBS, AMC Networks, Univision, Meredith, and Audacy (formerly Entercom) – have partnered with us since 1999. WideOrbit is the system of record for more than $38 billion in advertising transactions annually. WideOrbit is headquartered in San Francisco with offices worldwide. Learn more at wideorbit.com.
Registration is currently open at the broadcast group level only.
Please check with your leadership. Individual registration will open in mid-August.
© 2021, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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