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2024 Media Comparisons Study

2024 Media Comparisons Study

January 30 @ 1:00 pm 2:00 pm

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms.

  • How do Americans use TV and other media platforms?
  • What is the reach of media platforms and how much time do people spend with them?
  • Does streaming impact linear TV?
  • How do the findings differ demographically, ethnically and by product category?