Today’s marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it’s easy to see why it’s more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources on these tools, many are still struggling to maximize their investments.
At the ANA’s Masters of Data and Technology Conference, you’ll hear first-hand from C-suite leaders at top brands on how data and technology is transforming their companies as well as the pain points and missed opportunities they have encountered throughout their journey.
Attendees will take away valuable insights on how these industry leaders have succeeded and addressed the many challenges they faced, and how they led leveraged their marketing technologies, data, talent, and processes to overcome adversity and drive growth in a post-COVID world.
