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TVB Webinar: Auto Market Charging Forward in 2023

February 23, 2023 @ 1:00 pm 1:30 pm

Moderated by: Brad Seitter, EVP, Business Development, TVB

Steve Sturm, Executive Automotive Consultant, TVB
Trisha Ripperger, Chief Marketing Officer, Tom Wood Group (Indianapolis)

Steve Sturm will provide a comprehensive overview of the 2023 auto market, including recovery of new vehicle sales, return of dealer inventory, increasing vehicle incentives and leasing.

Trisha Ripperger, a successful Chief Marketing Officer with a large Midwest dealer group, shares her perspective on local broadcast TV, 2023 auto marketing and the current media landscape. This will be beneficial for every seller in the recharged auto market for reengaging auto dealers with optimal marketing opportunities.

Don’t miss:

  • A review of January sales results, the current market and brand dynamics and dealer attitudes.
  • Media opportunities to pursue with auto brands, regional auto ad associations, and your local dealers.
  • Exclusive one-on-one interview with Trisha Ripperger, Chief Marketing Officer, Tom Wood Group.
  • Open Q&A. This is a great opportunity for you to interact with a successful dealer marketer overseeing spend for 15 rooftops.