Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also auction off a portion of their spectrum for datacasting needed for smart cities, enhanced GPS, infotainment, autonomous vehicle control, and a host of IoT use cases. LTN Global moderates a discussion on the scope of new ATSC 3.0 opportunities and how station groups are monetizing their investment.
Speakers:
Mary Crebassa, VP Major Accounts, LTN Global
John Hane, President, BitPath
Brett Jenkins, EVP & CTO, Nexstar Media Group
Mark Aitken, SVP Advanced Technology, Sinclair Broadcast Group and President, One Media
Kerry Oslund, VP Strategy & Business Development. The E.W. Scripps Co.
