July 18 @ 1:00 pm – 2:00 pm
Moderated by: Brad Seitter, EVP, Business Development, TVB
Presented by:
Nicole Ovadia, Vice President of Forecasting & Analysis, BIA Advisory Services
Rick Ducey, Managing Director, BIA Advisory Services
As we dive into the second part of the year, BIA is updating its U.S. Local Advertising forecast to reflect the evolving economic and ad spend trends that are shaping the local advertising industry. TVB will host an exclusive interview with BIA’s key executives to provide firsthand insights into the updated forecast.
The discussion will address key questions:
- What’s the state of the local advertising marketplace in 2024?
- What occurred in the first half of the year that is surprising?
- What are we expecting the second half of the year and into 2025?
- What business categories (beyond political) are driving ad revenue for local television?
- How is local television doing competitively versus other media and where are there untapped opportunities?
BIA will also share their ad spending trends and analysis for TV OTA, TV Digital, and CTV/OTT for key verticals like Auto, Retail, Healthcare, and Restaurants to evaluate opportunities for 2024 and into 2025.
Secure your spot now.