Moderated by: David Buonfiglio, Vice President, Digital, TVB
Guest: Dr. Augustine Fou, Independent Ad Fraud Researcher, FouAnalytics
Dr. Fou will provide an overview of advertising fraud in OTT/CTV, today. He’ll put OTT/CTV ad fraud in context with other digital media trends and will provide sellers with specific information and answers to local advertisers’ questions about avoiding fraud in their buys. Dr. Fou will help sellers gain the knowledge needed to understand the issues around OTT fraud.
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