The Power of OTT Streaming and Resurgence of Local Marketing

The shift in TV viewing towards streaming creates new demand in reaching local audiences. New breakthroughs show how OTT streaming can be personalized at scale. Gamut, the leader in local OTT media, provides insights into offering direct access to premium OTT inventory and leverage the power of local advertising, allowing marketers to reach local audiences at scale with an optimal user experience of engaging and personalized ads.

Speakers:

• Shalyn O’Malley, VP of Marketing at Gamut
• Anthony Greene, VP of Programming Partnerships at Gamut