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TVB Member Webinar: Linear + OTT Advertiser Success Stories
July 29, 2021 @ 1:00 pm – 2:00 pm
Moderated by: Brian Allers, SVP, Business Development, TVB
Rachael Gordon, CMO, Texas Mattress Makers
Cesar Olivier, Manager, Strategic Partners, Premion
Lori Cauley, Chief Brand Officer, Member One Credit Union
Patrick Callahan, Manager, Digital Sales, Gray
Michelle Behrendt (Cray), COO & CMO, Oak Electric
Mike Talik, Digital Sales Manager, WXYZ / WMYD Scripps
OTT is the HOTTEST media local stations have to sell. During this session you will hear directly from local businesses who have added OTT as an extension to their broadcast TV schedule. Key topics include:
- Why these local businesses decided to add OTT to their media mix.
- Where the budget came from – newly created or cost shifted from another form of media?
- How broadcast TV’s reach and OTT’s targeting ability positively impacts the bottom line.
- Types of creative and learnings from station’s performance reports.
- Your questions! This is your opportunity to ask key decision makers how they’re utilizing these two powerful forms of media.