February 22, 2022
@
1:00 pm
–
2:00 pm
Moderated by: Brad Seitter, EVP, Business Development, TVB
Presenters:
Brian Wexler, SVP, Business Development, TVB
Dave Buonfiglio, VP, Digital, TVB
Brian Allers, SVP, Business Development, TVB
Greg Crowley, Owner, Crowley Furniture
BIA Advisory Services updated their 2022 U.S. Local Ad Sales Forecast and there are some surprise categories at the top of their list. Our team of experts will break down key sales categories on BIA’s list and highlight the best opportunities for you to make money.
- Brian Wexler will walk through the top 12 projected Ad Spend Categories for 2022, taking a deep dive in Financial, Insurance, Retail & General Services. Brian will showcase new research and strategies you can immediately take to the field and close new business.
- Dave Buonfiglio tackles the top categories on BIA’s list, arming digital sellers with data-driven insights to develop new business in these hot categories.
- Brian Allers interviews Greg Crowley – Crowley Furniture in Kansas City continued to advertise throughout the pandemic. Staying on air increased their business by 50% in a two-year span. Greg will talk about how his company altered their messaging to help three stores navigate the supply chain crunch, why he decided to stay on TV, and how these strategic moves led his 68-year-old company to a record year in 2021.
