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TVN Webinar: Automation & Optimizing Spot TV
May 19, 2021 @ 1:00 pm – 2:00 pm
Broadcasters and their technology partners have been striving to automate key parts of the spot TV selling process. How are they doing at automating audience estimates, in-flight reconciliation, and other key tasks? How is the buy-side doing at automating RFPs, in-flight reconciliation and other key parts of the media planning and buying process?