TV’s value is facing new competition for audience and ad dollars every day. Nontraditional platforms are evolving quickly to address the consumption habits of audiences and consumers. TV needs to embrace AI to take advantage of their biggest asset–local community and audience connection. Join Erin Callaghan, President of Enterprise Partnerships at Futuri as she discusses:  Retention: AI technology’s...

Advertising leaders from Dentsu, IPG Mediabrands, Sinclair, Hearst, Locality and Wide Orbit will assess the progress — or lack thereof — toward automated buying and selling and its implications for an overcomplicated transaction process in a TVNewsCheck Working Lunch Webinar on June 5. Speakers: Paige Albiniak, a TVNewsCheck contributing editor, will moderate. Joe Cerone, EVP, Local Investment, IPG Mediabrands...

Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for an empowering conversation with Ashley Lepczyk, COO, Foundation Data and co-founder of Mama in the Making.  After 12 years at Google, Ashley now leads Foundation Data, a startup helping auto dealers, marketers and vendors transform their data to uncover actionable insights and power AI...

Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB and Brad Seitter, EVP, Local & National Business Development at TVB for this dynamic conversation filled with automotive insights targeted to buyers and sellers. They'll discuss topics including: Don’t miss this opportunity to ask your questions and gain key automotive industry knowledge!

Grab a cup of coffee and join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for a conversation with Laura Heape, Associate Media Director, Echo Point Media. In this virtual event, Trisha and Laura will dive into the business of media buying and selling, discussing industry trends, the importance of local broadcast in a media mix, and how to...

Stations must create hyper-relevant local content to compete with digital and national sources and retain viewers with shrinking attention spans. Deeper audience insights help TV brands reclaim their advantage by making audience targeting more precise, moving beyond broad demographics to behavior-driven content. AI tools help stations create timely, relevant content and optimize messaging across channels...

TVB and the Coalition for Innovative Media Measurement (CIMM) will be co-hosting an incredible line-up of senior industry executives for a virtual deep dive into the most exciting new developments and innovations in the local TV and video marketplace.The Showcase is a chance to go deeper into a dynamic, fast-changing, innovative marketplace. We'll be discussing innovations in cross-platform...

Moderated by | Brad Seitter, EVP, Business Development, TVBPresented by |Senan Mele, Vice President of Forecasting & Data Analysis, BIA Advisory Services and Rick Ducey, Managing Director, BIA Advisory Services Join TVB and BIA to explore the current landscape of local video and the trends that are shaping its future. BIA will present updated revenue projections for video...

Local TV stations have spent decades carefully developing their brands built on the locality and relevance of their news content. This study takes a deep dive into the users of local broadcast TV assets, including: For the answers to these questions and more, join Hadassa Gerber, Chief Research Officer at TVB, on Thursday, September 18 at 1:30p ET. The...

We are delighted to announce that TVB's 2025 Executive Summit will take place on Thursday, October 9 at Hearst Tower in NYC.Stay tuned for information regarding registration and program content. Please note this is an invite-only event. We look forward to seeing you at the 2025 Executive Summit!

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB For more information and to register for the event, click the button below: