Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB How impactful is TV in the consumer purchase decision process? Are ad exposures across different platforms equally important to the consumer? Join us for an exclusive webinar exploring insights from the Purchase Funnel study fielded by GfK, which examines the influence of 20 media platforms on the consumer decision-making process....
The 2025 ANA Media Conference, March 31-April 2 in Orlando, Fla., will be your beacon in this dynamic environment, providing insights, strategies, and solutions for key areas such as programmatic, retail media, CTV, measurement, diverse media investment, attention metrics, influencer marketing, social media, and the power of creators.
NAB Show is the premier destination for leaders in the media and entertainment industries. It convenes decision-makers from around the globe, offering valuable insights, cutting-edge tools, and innovative technologies that enable storytelling at scale. Nowhere else will you experience emerging trends across artificial intelligence, the creator economy, sports, streaming/OTT and cloud virtualization all in one...
Leaders from Gray Media, E.W. Scripps and Sinclair will dive into sports’ resurgence on local TV and the rights issues, production requirements and multiplatform complexities involved during a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show.
Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB and Erin Keating, Executive Analyst, Sr. Dir., Economics and Industry Insights at Cox Automotive for this dynamic conversation filled with automotive insights targeted to buyers and sellers. Don’t miss this opportunity to ask your questions and gain key automotive industry knowledge you can use today!
Grab a cup of coffee and join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for a conversation with Angela Betasso, president at JDA.media. Angela has extensive experience in the local broadcast TV industry, ranging from senior roles on the rep side to station side, executive roles at corporate and now the President/CEO at JDA.media....
Word of mouth is a critical influencer and form of marketing. The 2025 Media & Conversations Study assesses and quantifies the role of media in influencing conversations across demographic groups, political party affiliations, ethnicities as well as key product categories. Questions addressed: To find the answers to these questions and more, TVB commissioned GfK/NIQ to conduct a...
Pollies 25 is not just an event—it’s a three-day, immersive experience like no other. It’s the venue to establish meaningful relationships with the brightest minds shaping the future of political consulting and to learn from industry leaders navigating today’s complex political landscape. You’ll gain actionable strategies and tangible takeaways to help you master modern voter engagement techniques,...
Join Moderator Angela Rodriguez (Comscore) and panelists Gretchen Dible (KTLA), Michelle Gelman (Nielsen) and Aubriana Lopez (Agnitio.ai) for a special virtual panel discussion, “So, You Want a Career in Media Data & Tech?” You won’t want to miss this lively and engaging discussion about working on the research side of broadcast, the future of data measurement and technology, and the benefits of a career...
TV’s value is facing new competition for audience and ad dollars every day. Nontraditional platforms are evolving quickly to address the consumption habits of audiences and consumers. TV needs to embrace AI to take advantage of their biggest asset–local community and audience connection. Join Erin Callaghan, President of Enterprise Partnerships at Futuri as she discusses: Retention: AI technology’s...
Advertising leaders from Dentsu, IPG Mediabrands, Sinclair, Hearst, Locality and Wide Orbit will assess the progress — or lack thereof — toward automated buying and selling and its implications for an overcomplicated transaction process in a TVNewsCheck Working Lunch Webinar on June 5. Speakers: Paige Albiniak, a TVNewsCheck contributing editor, will moderate. Joe Cerone, EVP, Local Investment, IPG Mediabrands...
Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for an empowering conversation with Ashley Lepczyk, COO, Foundation Data and co-founder of Mama in the Making. After 12 years at Google, Ashley now leads Foundation Data, a startup helping auto dealers, marketers and vendors transform their data to uncover actionable insights and power AI...
