4 Ways Your CTV/OTT Ad Dollars Can Work Harder in 2023

4 Ways Your CTV/OTT Ad Dollars Can Work Harder in 2023

In Premion’s 2022 CTV/OTT survey conducted by Advertiser Perceptions, more than half of CTV/OTT advertisers said they will increase spending this year, with an average increase of 22%. In 2023, making ad investment dollars work harder is the name of the game, and advertisers are seeing efficiency and outcomes in CTV.