Marla Kaplowitz, CEO at industry body the 4A’s, opines on marketers’ top priorities for 2023 – from sustainability and consumer data privacy to agency operations and the ongoing war for talent.
Broadcast Members: To access additional exclusive content please login.
2022 Voter Funnel Study
Home Improvement Purchase Funnel
Insurance Purchase Funnel
Video Media Devices Usage Study
Political Media Usage Studies
TV & Sports Betting Study
Media Comparisons Study
Seasonal Retail Reports – Holiday Shopping
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
TV Programming
Agencies & Advertisers: Some content in this section is protected, please request access here.
Marla Kaplowitz, CEO at industry body the 4A’s, opines on marketers’ top priorities for 2023 – from sustainability and consumer data privacy to agency operations and the ongoing war for talent.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive