4A’s CEO Marla Kaplowitz on Top 2023 Trends: Talent, AI, Privacy and Sustainability

4A’s CEO Marla Kaplowitz on Top 2023 Trends: Talent, AI, Privacy and Sustainability

Marla Kaplowitz, CEO at industry body the 4A’s, opines on marketers’ top priorities for 2023 – from sustainability and consumer data privacy to agency operations and the ongoing war for talent.