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67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point

67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point

More than two-thirds (67%) of advertisers now report including some addressable television in their media plans, according to results of a new survey of 300 agency and brand decision-makers conducted for Go Addressable by Advertiser Perceptions.