The ad industry’s top buy-side organizations are joining forces on a study to explore the industry’s transition to a multi-currency TV market in the U.S. in a further blow to Nielsen’s status as a near monopoly, Ad Age reports.
The ad industry’s top buy-side organizations are joining forces on a study to explore the industry’s transition to a multi-currency TV market in the U.S. in a further blow to Nielsen’s status as a near monopoly, Ad Age reports.