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Ad Market Falls for 6th Consecutive Month in November, Signaling Potential Recession

Ad Market Falls for 6th Consecutive Month in November, Signaling Potential Recession

The U.S. ad market fell 6.7% in November, marking the sixth consecutive month of declines and giving impetus to the notion that the ad industry is in recession, according to MediaPost’s analysis of data from SMI’s U.S. ad market tracker.

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