TVB member login has been updated for increased security. Please request your new password here.

Advertisers Go Mad For March Madness

Advertisers Go Mad For March Madness

Advertisers and their buying agencies have come to see the NCAA Men’s Basketball Tournament as a viable alternative and better value than the Super Bowl, getting multiple spots for the same major payout. Agency executives are already planning negotiations for next year’s tournament at the spring upfronts.