To make the most of AI, advertisers must diversify data analytics teams to bring varied perspectives and talents to data collection and decision-making. Then, advertisers can combine artificial and human intelligence to maximize the value of each.
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Home Improvement Purchase Funnel Study
Real Estate Purchase Funnel Study
Media Habits of Ad-Supported Streamers
Seasonal Reports e.g. Back To School
Linear TV Vs. Ad-Supported Streamers
Local News Out-performs Streaming
Reaching Ad-free Streamers Study
Media Comparisons Study
Linear TV: The Go-To for Ad-Supported Viewing
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
TV Programming
Political Media Usage Studies
Video Media Devices Usage Study
Purchase Funnel Study
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To make the most of AI, advertisers must diversify data analytics teams to bring varied perspectives and talents to data collection and decision-making. Then, advertisers can combine artificial and human intelligence to maximize the value of each.
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