Based on Dentsu’s downward revision, the agency consensus for 2023 global ad growth is 4.4%, down from 5.6% when GroupM, Magna and Zenith issued their new year-end outlooks last week.
Based on Dentsu’s downward revision, the agency consensus for 2023 global ad growth is 4.4%, down from 5.6% when GroupM, Magna and Zenith issued their new year-end outlooks last week.