“Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies,” said Joshua Lowcock, global chief media officer at UM. “There isn’t always a one-size-fits-all solution.”
“Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies,” said Joshua Lowcock, global chief media officer at UM. “There isn’t always a one-size-fits-all solution.”