According to local media forecasters BIA Advisory Services, local is still very much where the action is for political advertising – with linear broadcast TV alone projected to command a nearly $5 billion windfall before 2024 is done and dusted.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q1 2024 | Take the TVB.org Research Virtual Web Tour
Linear TV/Streaming: It’s Not Either/Or, It’s AND
2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
2023 American Conversation Study
2023 Voter Funnel Study
2023 SVOD Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Seasonal Retail Reports
Broadcast TV is Key for Advertisers
TV Programming
Agencies & Advertisers: Some content in this section is protected, please request access here.
According to local media forecasters BIA Advisory Services, local is still very much where the action is for political advertising – with linear broadcast TV alone projected to command a nearly $5 billion windfall before 2024 is done and dusted.