Amazon Refunding Advertisers on 25% ‘Thursday Night Football’ Audience Miss

Amazon Refunding Advertisers on 25% ‘Thursday Night Football’ Audience Miss

Amazon, who paid $1 billion for 10-year rights to stream  “Thursday Night Football” games on Prime Video, is now offering advertisers refunds or alternate ad inventory after audiences fell about 25% of Amazon’s preseason estimates, according to a Business Insider advertising source.