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ANA, 4A’s, CIMM Launch Multi-Currency TV Market Study

ANA, 4A’s, CIMM Launch Multi-Currency TV Market Study

The Coalition for Innovative Media Measurement (CIMM), the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) have launched a joint initiative to explore the industry’s transition to a multi-currency TV market in the U.S.

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