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ANA Analysis: Ad Fraud Tops $100B Annually

ANA Analysis: Ad Fraud Tops $100B Annually

The cost of various forms of advertising fraud — including app install farms, SDK spoofing, click spam & ad stacking, as well as click injection — is projected to be $120 billion in wasted media buys in 2022, up 21% from 2021, according to an analysis published by the Association of National Advertisers.