ANA Finds 3-To-1 Gap Between Interest and Actual Investment in Diverse Suppliers

ANA Finds 3-To-1 Gap Between Interest and Actual Investment in Diverse Suppliers

ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with Media Framework and Standard Media Index, reports only 1.85% of all ad spending currently goes to diverse-owned media, and only 1.2% to diverse-owned and targeted media.