Per MediaRadar, advertisers for tax services spent $75 million on national TV, allocating 53% to CBS, NBC and Fox. In January 2023, these advertisers spent $1.7 million on OTT ads across Peacock, Pluto TV and Hulu (70% of OTT spending).
Per MediaRadar, advertisers for tax services spent $75 million on national TV, allocating 53% to CBS, NBC and Fox. In January 2023, these advertisers spent $1.7 million on OTT ads across Peacock, Pluto TV and Hulu (70% of OTT spending).