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BIA Projects $165.7B in 2023 for Local Advertising, Indicating Flat Year-over-Year Revenue Expectations

BIA Projects $165.7B in 2023 for Local Advertising, Indicating Flat Year-over-Year Revenue Expectations

BIA Advisory Services estimates revenues across all media in the U.S. will reach $165.7 billion in 2023. Without political, the U.S. Local Ad Forecast shows a 4.8% increase.

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