The company spends an estimated $160 million on measured media in the U.S., according to agency research firm COMvergence. About $88 million is allocated to off-line channels and $72 million is pegged to digital, per COMvergence.
The company spends an estimated $160 million on measured media in the U.S., according to agency research firm COMvergence. About $88 million is allocated to off-line channels and $72 million is pegged to digital, per COMvergence.