As Super Bowl LVIII creeps closer and brands unveil their spots, several brands have announced intentions to make their Big Game debut on Feb. 11. Popeyes, NYX, Nerds, Etsy, Duolingo, Opendoor, Starry, Kawasaki, Cerave, The Foundation to Combat Antisemitism, PlutoTV and Lindt chocolate will all be advertising in the Super Bowl for the first time this year, with many already teasing their game day ads.