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Broadcasters Eye Datacasting for Early 3.0 Revenues

Broadcasters Eye Datacasting for Early 3.0 Revenues

While the new ATSC 3.0, or NextGen TV, broadcast standard gives broadcasters a wide range of capabilities including 4K UHD support and the ability to deliver enhanced, interactive content, using their spectrum to deliver data to devices other than living room TVs is likely to be the first source of tangible 3.0 revenues.