“Sports is still the best way to get mass reach on TV,” says one buyer. “March Madness gives advertisers audience levels they cannot find anywhere else,” says another.
Agencies & Advertisers: Some content in this section is protected, please request access here.
“Sports is still the best way to get mass reach on TV,” says one buyer. “March Madness gives advertisers audience levels they cannot find anywhere else,” says another.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive