When it comes to ads, research shows that consumers not only remember ads they see and hear across multiple platforms, they actually engage better with them too. This is especially true when it comes to linear TV and CTV ads.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q1 2024 | Take the TVB.org Research Virtual Web Tour
2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
2023 American Conversation Study
2023 Voter Funnel Study
2023 SVOD Study
Home Improvement Purchase Funnel Study
Real Estate Purchase Funnel Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Seasonal Retail Reports
Broadcast TV is Key for Advertisers
TV Programming
Agencies & Advertisers: Some content in this section is protected, please request access here.
When it comes to ads, research shows that consumers not only remember ads they see and hear across multiple platforms, they actually engage better with them too. This is especially true when it comes to linear TV and CTV ads.