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Comscore Confirms Faster Uptake Of AVODs Vs. SVODs

Comscore Confirms Faster Uptake Of AVODs Vs. SVODs

U.S. households with ad-supported video-on-demand (AVOD) streaming services are not only growing at a faster rate than those with subscription-based video-on-demand services (SVODs); they’ve essentially caught up to SVODs, Comscore’s State of Streaming analysis confirms.